The London Eye is a hugely popular tourist attraction on the South Bank of the River Thames in London. The giant ferris wheel offers spectacular views over central London and in May 2017 the company asked Miappi to help them improve customer engagement and increase visitor numbers by harnessing the power of user-generated content and owned social media. Find out more.
Boosting engagement for Diageo’s Malts.com
Using Miappi’s visual marketing engine to discover, curate and display social media content Diageo was able to measure key metrics regarding its website behaviour pre and post the Miappi integration. The results were hugely positive. Find out more.
Building a case for social proof with Lego
In June 2017 Legoland Discovery Centers added Miappi to the websites of 10 North American attractions including Arizona, Boston, Dallas, Chicago and Toronto. Although still early in the trial we can already report that Miappi has increased dwell time, reduced bounce rate and increased Page Value. We’ll be writing a complete case study as soon as the trial is complete so watch this space!
Proud to be helping Rotary and all their causes
Following the success of the Rotary International Convention in May – which saw more than 44,000 Rotary members, from over 100 countries come together in Korea’s vast KINTEX centre – Miappi has been chosen to power social content on Rotary’s website. Find out more.
Showroom Displays for Mercedes Benz
Mercedes-Benz Retail Group (MBRG) is the UK’s largest official retailer of new and used Mercedes-Benz cars. MBRG uses Miappi to collate content from their owned social channels to then broadcast on their franchise sites where they have Miappi Online embedded. As well as serving to showcase their stellar social, the social walls help to reinforce the group’s values, an unerring focus on quality and expertise. Find out more.
Puma’s Internal comms benefit from Miappi social walls
Since December 2015, Puma has chosen Miappi to power social media walls across screens within their London flagship store. Miappi’s software allows Puma’s visual content to be seamlessly blended together, giving viewers not only an overview of what Puma is promoting but also an understanding of how Puma fans are utilising and endorsing Puma. Find out more.
Driving conversions for NetworkQ
NetworkQ ensured that their website received maximum engagement by using Miappi to discover, curate and distribute the best of this user-generated (earned) content. The most engaging comments, images and videos we displayed on their website. Find out more.
Bringing UGC to British Airways’ flagship event
In 2015 British Airways selected Miappi to power the digital screens at its Explore and Discover event held at Heathrow. 20,000 people attended the event and a pretty good number of those seemed to have something nice to say on social media! Miappi made sure all of that positive sentiment was collected and visualised on the day. Find out more.
Powering social for Unilever’s Global Marketing Forum
In April 2016 Miappi featured prominently at Unilever’s global marketing forum, ‘Crafting Brands for Life in a Connected World’. Miappi was asked to bring Unilever’s mighty social presence into one very visual place during the event. Miappi powered four beautiful, animating social media walls that played on large screens either side of the stage, as well as an embedded social wall that appeared on the live webcast. Find out more.
#ADayToUnite against cancer for CRUK and Miappi
On February 4th 2016 Miappi helped Cancer Research UK bring the voice of the people to screens across the United Kingdom. Using the hashtag #adaytounite, Miappi enabled CRUK to collect the messages of thousands of people across the UK and the world. Find out more.
New York Fashion week embraces social
As part of their Garance Doré Café pop-up for New York Fashion Week 2015, Cointreau selected Miappi to capture the social buzz around the week-long French-inspired venture. Miappi surfaced user-generated content around #CointreauSoiree and #GarancexCointreau on a social wall embedded on cointreaupopup.com, stylishly showcasing the joie de vivre this small slice of Parisian life brought to an excited New York City public. Find out more.
Social proof vital for Vitality
Vitality is a health & life insurance company that offers personal and family protection, rewarding customers for being healthy. It is currently using Miappi for its #everydayathletes campaign, encouraging users to take note and do more of “the small things that can make a big difference to your health and wellbeing” and to engage with its hashtag by posting images of themselves being Everyday Athletes. Find out more.
Miappi Makes it Right for Three’s summer marketing campaign
As Three’s social media partner, Miappi delivered user-generated content to 220 Three stores nationwide for three months using the hashtag #MakeItRight. Three’s Social Media Walls were visible for all to see from the moment customers entered the store until the point of purchase. Find out more.
Sony like the sound of Miappi
Sony asked Miappi to create a profile for Irish rock band Kodaline. The resulting Miappi combines the band’s official feeds as well as user generated content (UGC) from their fans via Twitter #tag comments. Miappi pulls all of that social media into one convenient view allowing fans to feast their eyes on the band’s social output without app-hopping from network to network. Find out more.
Turning up the heat for Halfpops snacks
Halfpops decided to use Miappi to showcase the best of their customers social media content. Using the hashtag #halfpops , Miappi enabled Halfpops to draw in user generated social media content and showcase this on Halfpops’ homepage. The result is an array of images of satisfied customers eating Halfpops on the beach, hiking, at a football game and enjoying a range of different Halfpops flavours all over America. Find out more.
Rebel with a cause
Buckinghamshire-based brewery Rebellion Beer wanted to showcase the best of their owned social media content and UGC integrated on their website. Miappi allows Rebellion to extract their most valuable digital content from across the web and harness the voices of brand ambassadors (enthusiastic customers) to tell the story. The Rebellion brand has an easy way of capturing and sharing social stories of its customers via its website. Find out more.
Doug O’Neill Racing becomes a Social Media Thoroughbred
Doug O’Neill Racing, the training stable behind famous American thoroughbred and Kentucky Derby winner Nyquist, worked with Miappi to share its social content surrounding the stallion during the his 2016 3-year-old campaign. The famous horse trainer utilised Miappi’s vast functionality by using our visual marketing engine on its main website. Especially during match-days, Miappi allowed the Doug O’Neill team to increase its website traffic and fan engagement. Find out more.
Newbury Racecourse is leading the field with Miappi
World-class horse racing venue Newbury Racecourse has chosen to harness the power of Miappi’s visual marketing engine. The racecourse’s digital team have been working successfully with the social media wall tool to display live updates, brand-owned and user generated content on their home page and on screens at live events. Find out more.