Earned Media for FMCG/CPG brands.

Licensed user-generated content to build trust between your FMCG/CPG brand and audience and increase engagement to drive more sales.

BOOK A DEMO

7 Reasons why you
need a brand community

Download our latest guide to discover the 10 supporting stats that you simply can’t afford to ignore.

Download now

Authentic earned media for your FMCG brand to build trust and drive sales

Fast-Moving Consumer Goods (FMCG) are called that for a reason. Take advantage of Miappi's AI discovery and posting functionality to find and share posts and content relevant to your brand at a pace where you can keep up with this fast-moving market.

What you can achieve with Miappi

The People’s Ad Break

ITV chose Miappi to help launch The People’s Ad Break, an intuitive UGC campaign that made the general public part of the ad break, during prime time television. The idea was led by ITV’s in-house production team who were looking at ways to get their brand partners on screen at a time when shooting footage for television commercials was easier said than done.

Learn More

Project #ShowUs

70% of women still don’t feel represented in media and advertising. Dove has taken action with Getty Images, Girlgaze and women everywhere to create Project #ShowUs – the world’s largest stock photo library created by women and non-binary individuals to shatter beauty stereotypes.

Learn More

Get Vocal

In November 2018, Miappi helped Sprite to encourage young voters to vocalise their political opinions in the midterm elections using the hashtag #getvocal. Knowing how important the youth vote would be to the campaign, Sprite directly targeted 18-30s using influences such as LeBron James and popular hip-hop artists.

Learn More

Why choose Miappi for FMCG UGC

Multiple
moderation options

Moderate content yourself, work with our team of in-house moderators or apply our suite of AI tools for intelligent moderation to identify and post your best digital assets automatically.

Licensed UGC to use
in your marketing

Secure the permissions required to use brand influencer and contributor content in your marketing.

Perfect mix of brand and
user-generated content

Achieve the perfect mix of authentic UGC and engaging brand-owned content for high-quality content that blends the best of both.

Customisable
templates

Select from a range of engaging gallery templates that can be personalized and displayed on websites, as digital signage, at live events, in email campaigns and in paid advertising.

Build an authentic
community

Miappi helps you get your marketing campaigns up and running quickly, generating your UGC source streams of high-quality photos and videos within 10 minutes.

Measure and optimize

Use advanced analytics to measure success. Track how your relevant hashtags are performing over time. Monitor dwell time and interactions to understand how visitors are engaging with your UGC.

77% of companies believe that an online community significantly improves a brand’s exposure, awareness and credibility.

- Inversoft

Some of our clients

BOOK A DEMO

Schedule a time to speak to our team of experts about your goals and we'll show you how you can achieve them.

Book Demo

Latest insights

Content marketingDigital Marketing Best PracticeNewsUGC

5 authentic ways to use brand influencer marketing

What are brand influencers, and how can involving them in your marketing help make your campaigns more authentic? Authenticity is essential for all marketing in 2021. A business can’t expect to grow without considering whether its brand values, marketing, and day-to-day practices are compatible with society. Creating an authentic brand experience can be the difference between driving sales and growth, and losing the trust of existing customers. A popular way to add some authenticity to a campaign is to partner with a brand influencer. Influencers are individuals with large online followings who brands pay to market their product to their...
Content marketingDigital Marketing Best PracticeNewsUGC

Community marketing is here to help you harness the power of the Creator Economy

The formation and growth of the Creator Economy have fundamentally changed the way the public engages with media and advertising. The Creator Economy points to a boom in the number of people experimenting with creative expression in online spaces. Social media has facilitated this growth, bringing about a desire for authenticity in media which has become the new normal. While these trends are generally positive, businesses following the old playbook are disadvantaged when connecting with customers. Many turn to social media for news and entertainment, no longer engaging with traditional media. Brands need to adapt to a market that continues...
Case StudiesContent marketingDigital Marketing Best PracticeNewsUGC

10 Best User-Generated Content Marketing Examples

Brands can’t get enough of marketing with user-generated content. We have compiled a list of the 10 best user-generated content marketing examples to help inspire your next people-powered campaign. User-generated content is big business, and there’s a reason for that. It’s popular amongst consumers and brands alike because it helps to bring products to life and gives people a reason to engage with the companies that they’re fans of.  Best of all, marketing with authentic user-generated images, videos and reviews builds trust amongst prospective customers.  Why?  Because 92% of consumers trust earned media, such as recommendations from their peers, above...
View Blog