Earned Media for FMCG/CPG brands.

Licensed user-generated content to build trust between your FMCG/CPG brand and audience and increase engagement to drive more sales.


7 Reasons why you
need a brand community

Download our latest guide to discover the 10 supporting stats that you simply can’t afford to ignore.

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Authentic earned media for your FMCG brand to build trust and drive sales

Fast-Moving Consumer Goods (FMCG) are called that for a reason. Take advantage of Miappi's AI discovery and posting functionality to find and share posts and content relevant to your brand at a pace where you can keep up with this fast-moving market.

What you can achieve with Miappi

The People’s Ad Break

ITV chose Miappi to help launch The People’s Ad Break, an intuitive UGC campaign that made the general public part of the ad break, during prime time television. The idea was led by ITV’s in-house production team who were looking at ways to get their brand partners on screen at a time when shooting footage for television commercials was easier said than done.

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Project #ShowUs

70% of women still don’t feel represented in media and advertising. Dove has taken action with Getty Images, Girlgaze and women everywhere to create Project #ShowUs – the world’s largest stock photo library created by women and non-binary individuals to shatter beauty stereotypes.

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Get Vocal

In November 2018, Miappi helped Sprite to encourage young voters to vocalise their political opinions in the midterm elections using the hashtag #getvocal. Knowing how important the youth vote would be to the campaign, Sprite directly targeted 18-30s using influences such as LeBron James and popular hip-hop artists.

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Why choose Miappi for FMCG UGC

moderation options

Moderate content yourself, work with our team of in-house moderators or apply our suite of AI tools for intelligent moderation to identify and post your best digital assets automatically.

Licensed UGC to use
in your marketing

Secure the permissions required to use brand influencer and contributor content in your marketing.

Perfect mix of brand and
user-generated content

Achieve the perfect mix of authentic UGC and engaging brand-owned content for high-quality content that blends the best of both.


Select from a range of engaging gallery templates that can be personalized and displayed on websites, as digital signage, at live events, in email campaigns and in paid advertising.

Build an authentic

Miappi helps you get your marketing campaigns up and running quickly, generating your UGC source streams of high-quality photos and videos within 10 minutes.

Measure and optimize

Use advanced analytics to measure success. Track how your relevant hashtags are performing over time. Monitor dwell time and interactions to understand how visitors are engaging with your UGC.

77% of companies believe that an online community significantly improves a brand’s exposure, awareness and credibility.

- Inversoft

Some of our clients


Schedule a time to speak to our team of experts about your goals and we'll show you how you can achieve them.

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