Authentic earned media for your FMCG brand to build trust and drive sales
Fast-Moving Consumer Goods (FMCG) are called that for a reason. Take advantage of Miappi's AI discovery and posting functionality to find and share posts and content relevant to your brand at a pace where you can keep up with this fast-moving market.
What you can achieve with Miappi
The People’s Ad Break
ITV chose Miappi to help launch The People’s Ad Break, an intuitive UGC campaign that made the general public part of the ad break, during prime time television. The idea was led by ITV’s in-house production team who were looking at ways to get their brand partners on screen at a time when shooting footage for television commercials was easier said than done.Learn More
70% of women still don’t feel represented in media and advertising. Dove has taken action with Getty Images, Girlgaze and women everywhere to create Project #ShowUs – the world’s largest stock photo library created by women and non-binary individuals to shatter beauty stereotypes.Learn More
In November 2018, Miappi helped Sprite to encourage young voters to vocalise their political opinions in the midterm elections using the hashtag #getvocal. Knowing how important the youth vote would be to the campaign, Sprite directly targeted 18-30s using influences such as LeBron James and popular hip-hop artists.Learn More
77% of companies believe that an online community significantly improves a brand’s exposure, awareness and credibility.