UGC in Numbers

Does user generated content makes a difference? Yes, it does!
Check our most recent reports and see how the brands are using UGC to their benefit.

2020

 

UGC in Personal Care

HOW PERSONAL CARE BRANDS HARNESS UGC?

The Review shares hints and tips on best practice when using UGC in marketing plus five great case studies – examples of how other brands have got it right.

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2019

 

UGC in Personal Care

LEVERAGING UGC IN PERSONAL CARE MARKETING

Today the industry is faced with some recurring challenges. Creative opportunities when using UGC are not limited which means there are a growing number of ways brands can stand out from the crowd.

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UGC in Travel

EARNED MEDIA IN TRAVEL & TOURISM

We have compiled a study based on some of the most established brands from within the travel and tourism industry, looking at how user-generated content is being used effectively.

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2018

 

UGC in Fashion

User generated content in fashion

THE ROLE OF UGC IN FASHION

We have compiled a study based on some of the most established brands from within the fashion industry, looking at how user-generated content is being used effectively in fashion-marketing.

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UGC in Travel

User generated content in travel industry

EARNED MEDIA IN TRAVEL & TOURISM

We have compiled a study based on some of the most established brands from within the travel and tourism industry, looking at how user-generated content is being used effectively.

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UGC in CPG

User generated content in FMCG

UGC IS TRENDING FOR CPG BRANDS!

We’ve packaged up the results in this Review to paint a clear, up-to-date picture of how earned media is being used in the global consumer goods industry. Plus you get five great case studies.

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2017

 

UGC Survey Report

Getting control of user generated content with Miappi

HAS UGC LOST ITS MOJO?

We have just received the results from our late 2017 market research. We asked 300 U.S citizens to share their attitudes towards user-generated content in marketing.

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