What we do

Miappi exists to help enterprise businesses find great user-generated content (UGC) and to connect with the amazing content creators behind it in order to boost engagement, lead-generation and sales.

We passionately believe that all brands thrive when they engage more closely with their consumers and the content that those consumers create – authentic content that other consumers can trust. 

The creative collaborations that Miappi’s technology facilitates makes new content available for all brand marketing activities. We publish highly engaging content to channels where UGC is known to boost consumer engagement, brand trust and sales – channels such as websites, ecommerce pages, retail environments, live events and social media.

Bicycle riding in the city
Three girls ready to jump in water from a rock
Five guys drinking beer

Our journey so far

Miappi was one of the first movers in the industry.

Since 2012, we have been helping Enterprise brands identify their most valuable user-generated content for display wherever it has maximum impact on their marketing. 

We have delivered solutions in over 50 countries for clients including Unilever, GSK, Heineken, British Airways, BMW, Cancer Research, Rotary and many more. 

In 2021, prompted by a demand from our clients, we launched a new platform – Miappi Community. This sister platform to Miappi Content makes it easier for brands to co-create media with their most vocal brand advocates and engage more successfully with brand-fans in general.

Our values

Putting you and your customer front and centre

From helping brands leverage the best people-powered content to our step-by-step onboarding process, we are committed to enhancing our clients’ satisfaction and experience.

Harnessing authenticity to drive organic growth

Our clients trust us to deliver authentic content from passionate consumers. We believe in the influential power of genuine user-generated content to build trust, increase engagement and sales and set your brand apart from your competition.

Leading the innovation curve in the industry

Miappi was one of the first to focus on moderation and analytics to help brands find and display their best content and we keep evolving our tech solutions to make it easier for our clients to amplify their content.

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Meet our team

Miappi delivers more than just our technology platform. Our passionate, dedicated team works hard to deliver great customer services, creativity and problem solving. From our head office in London we service clients throughout Europe, North America, Australia and the rest of the world.

The Founders

Miappi was founded in 2012 by Toby Britton, Andrew Foyle and Lee Buchanan.

Andrew Foyle

Andrew Foyle

Chief Executive Officer

Andrew is our CEO or 'Chief Evangelist' as he likes to be known. He is an experienced entrepreneur who founded Argogroup, the mobile QoS technology group, and then led it through a several rounds of funding, raising over $20m from private equity funds 3i and Apax. Since co-founding Miappi in 2012 he has been responsible for fundraising, investor relations and business development.

Toby Britton

Chief Marketing Officer

Toby has worked in the creative industries since 1996, first in TV production and then in creative agencies as a producer and art director. Since starting Miappi in 2012 he has managed Miappi's product development and design. Today he also oversees Miappi's marketing strategy and has overall responsibility for the marketing team headed up by Marketing Director, Paul Doran.

Lee Buchanan

Lee Buchanan

Chief Operations Officer

Lee is an experienced professional having worked for 10 years as a Technology sector analyst focused on Internet & networking technologies. Since starting Miappi with his co-founders in 2012 Lee has managed our finances, human resources, recruitment and all operational aspects of the business. As with all the co-founders Lee also contributes to our strategic direction and competitive positioning.