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Exciting new content bringing Travel and Experiential to life.

80% of travellers agree viewing user-generated content increases confidence in making travel decisions. Add licensed UGC to your marketing outreach to drive more bookings.


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7 Reasons why you
need a brand community

Download our latest guide to discover the 10 supporting stats that you simply can’t afford to ignore.

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Licensed UGC to boost customer travel confidence and bookings

Harnessing user-generated content has become a key part of marketing for many hotels, tourist boards, airlines and other experience-based brands - especially as travelers and participants share their experiences on social media, providing others with inspiration and confidence to make their own booking.

What you can achieve with Miappi

The People’s Ad Break

ITV chose Miappi to help launch The People’s Ad Break, an intuitive UGC campaign that made the general public part of the ad break, during prime time television. The idea was led by ITV’s in-house production team who were looking at ways to get their brand partners on screen at a time when shooting footage for television commercials was easier said than done.

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Project #ShowUs

70% of women still don’t feel represented in media and advertising. Dove has taken action with Getty Images, Girlgaze and women everywhere to create Project #ShowUs – the world’s largest stock photo library created by women and non-binary individuals to shatter beauty stereotypes.

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Get Vocal

In November 2018, Miappi helped Sprite to encourage young voters to vocalise their political opinions in the midterm elections using the hashtag #getvocal. Knowing how important the youth vote would be to the campaign, Sprite directly targeted 18-30s using influences such as LeBron James and popular hip-hop artists.

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Why choose Miappi for travel UGC

UGC is proven to
deliver results

UGC can result in higher web conversions of as much as 29% in comparison to campaign.

Licensed UGC to
increase conversions

Discover valuable UGC and secure permission to use in your marketing. On-site consumer reviews can increase conversions by a huge 74%.

UGC increases
travel confdence

80% of travelers agree that viewing user-generated content increases confidence in making travel decisions.

Build an authentic

Gain insights into how your brand is perceived by your audience, identify superfans for nurturing and access direct feedback to inform your marketing strategy and campaign activities.

moderation options

Moderate content yourself, work with our team of in-house moderators or apply our suite of AI tools for intelligent moderation to identify and post your best digital assets automatically.

Measure and optimize

Use advanced analytics to measure success. Track how your relevant hashtags are performing over time. Monitor dwell time and interactions to understand how visitors are engaging with your UGC.

UGC survey

92% of consumers trust earned media, such as reviews and recommendations from family and friends more than
traditional media.

- Nielsen

Some of our clients


Schedule a time to speak to our team of experts about your goals and we'll show you how you can achieve them.

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Contact us: Why not get in touch to discuss how Miappi could help you increase the reach of your social media? Miappi Ltd. Level 5 22 Upper Ground London SE1 9PD Tel. +44 (0) 203 6374360