Making the Valuable, Visible
Miappi helps brands collect, curate and distribute user-generated content to increase engagement and sales across digital marketing channels.
Discover
Use Miappi to discover and harness the best user-generated comments, photos and videos from Instagram, Twitter, Facebook, YouTube, Pinterest and many more social networks.
Curate
Find authentic brand related content to boost audience engagement. Moderate the content by eye or apply powerful AI tools to speed-up moderation.
Display
Embed your Instagram wall on any website, on digital screens, at live events, in kiosks, into email campaigns and paid social.
Measure
Use Advanced Analytics to measure success. Look at dwell time, identify influencers, see where in the world users are engaging and which posts are being viewed most.
7 REASONS WHY YOU NEED A BRAND COMMUNITY
Download the infographic and get access to the 10 stats that you simply cannot afford to ignore.
7 REASONS WHY YOU NEED A BRAND COMMUNITY
"Implementing Miappi was easy, the software wasn't difficult to get the hang of at all. The team gave us lots of personal attention, even though we're operating in different countries and timezones!"
The Heineken Experience Team
Recruit
Miappi is unique among community platforms in its ability to recruit creatives based on their existing presence on social media. You no longer have to rely on consumers finding a third-party app before they find you. Instead, we tap into existing conversations through our social listening capabilities, cutting out the middleman and putting brands in direct contact with consumers who have something meaningful to contribute to the conversation.
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ENTER MIAPPI COMMUNITY
We’ve built Miappi Community, a powerful and unique platform designed to help you build a brand community of superfans that can be nurtured, briefed and which will ultimately lead to increased levels of UGC and word-of-mouth sales. If you are ready to build your community of passionate advocates, follow the link below and get in touch.
Collaborate & Create
Once you’ve invited people to your community you can speak to your members one-on-one or as a group. Run surveys to find out what they think of your new products and services. Invite members to create campaign-relevant new content and reward them for their hard work in ways you think are appropriate.
CONSUMERS TRUST OTHER CONSUMERS, BUILDING CREATIVE COMMUNITIES YIELDS TRUST AND INCREASES OUTPUT OF EARNED MEDIA
92% OF PEOPLE TRUST CUSTOMER REVIEWS ABOVE ALL OTHER TYPES OF MARKETING
92% of consumers trust earned media, such as reviews and recommendations from family and friends more than traditional media.
The new assets created by your community can be filtered and managed. Shortlisted content can be used in your future marketing campaigns - published directly from Miappi into channels including brand websites, ecommerce, social media and retail, or exported for use on other platforms in your marketing stack.
With Miappi you can find, licence and publish the best user-generated content. With Miappi Community you can now identify the individuals behind that content and build communities of people who love your brand and its values.
Use Miappi to find your most creative, passionate consumers, people who you can collaborate with in order to produce great content for years to come.
Curate & Approve
Dove has taken action with Miappi, Getty Images and Girlgaze to create Project #ShowUs – a project designed to change beauty stereotypes.
Project #ShowUs invites individuals in 15 different markets to upload their image and story directly to campaign websites via a Miappi powered form.
The resulting content and PII lets Dove identify and collaborate with individuals whose stories resonate most closely with the campaign values.
Helping Dove collaborate with and amplify the voice of community ‘Handraisers’
Recruit creative customers organically
Republish their content to your marketing channels
Curate and approve the best submissions
Reward community members
COMMUNITY MARKETING IS BEING USED BY BRANDS ALREADY
Don’t be left behind by your competitors! Community marketing is a trend you really don’t want to miss.
- Forrester Research’s Customer Lifecycle Journey Report
81% of companies have a consumer community or similar support channel.
Highly-engaged customers love celebrating your brand by leaving reviews, making creative content placing your brand front and centre, and handy tutorials using your products.
In return, they love it when you showcase their hard work. Research shows that they appreciate it when brands tell them what will get their attention, so don’t be afraid to give clear instructions and set fun challenges.
- Nielsen
Think that deep relationships should be reserved for friends and family? Think again. Chances are your customers seek a more substantial relationship with the companies they engage with.
- Edelman
CONSUMERS WANT MEANINGFUL RELATIONSHIPS
87% want more meaningful relationships with brands, yet 66% say brands don’t share with them at all.
Download the infographic and get access to the 10 stats that you simply cannot afford to ignore.