Earned Media for Personal Care brands

Licensed user-generated content to build trust between your personal care brand and audience and increase engagement to drive more sales.

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7 Reasons why you
need a brand community

Download our latest guide to discover the 10 supporting stats that you simply can’t afford to ignore.

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Licensed personal care UGC to connect with your audience

There are over 340 million beauty related posts on Instagram alone. Find the social posts and content about your brand and create licensed user-generated content to create an authentic brand your audience wants to engage with and trust.

What you can achieve with Miappi

The People’s Ad Break

ITV chose Miappi to help launch The People’s Ad Break, an intuitive UGC campaign that made the general public part of the ad break, during prime time television. The idea was led by ITV’s in-house production team who were looking at ways to get their brand partners on screen at a time when shooting footage for television commercials was easier said than done.

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Project #ShowUs

70% of women still don’t feel represented in media and advertising. Dove has taken action with Getty Images, Girlgaze and women everywhere to create Project #ShowUs – the world’s largest stock photo library created by women and non-binary individuals to shatter beauty stereotypes.

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Get Vocal

In November 2018, Miappi helped Sprite to encourage young voters to vocalise their political opinions in the midterm elections using the hashtag #getvocal. Knowing how important the youth vote would be to the campaign, Sprite directly targeted 18-30s using influences such as LeBron James and popular hip-hop artists.

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Why choose Miappi for personal care UGC

Flexible pricing

Either we are saving media costs by sourcing UGC or we are delivering flexible pricing.

High-quality content production

Consistently meet new content requirements across your business to provide social proof across your social platforms.

Out of the box platform

Miappi’s UGC platform can be used out-of-the-box to get up and running quickly or we can customise the platform to perfectly meet your enterprise needs.

Thought leadership and guidance from experts

Expert guidance on how to get the most from your user-generated content strategy and align it with your overarching content and marketing strategy for maximum effect.

Get marketing campaigns live quickly

Miappi helps you get your marketing campaigns up and running quickly, generating your UGC source streams of high-quality photos and videos within 10 minutes.

Nurture an
authentic community

Go one step further and connect with the individuality behind your UGC with Miappi Community. Nurture collaborative relationships that will yield even more authentic content.

45% of beauty buyers look for consumer reviews before they purchase anything.

- Oracle’s Socially Driven Report

Some of our clients

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