Miappi Makes it Right for Three’s summer marketing campaign
Three, the UK’s fastest growing mobile network, launched the #makeitright campaign on Friday 5th June 2015. As Three’s social media partner, Miappi delivered user-generated content to 220 Three stores nationwide for three months using the hashtag #makeitright. Three’s Social Media Walls were visible for all to see from the moment customers entered the store until the point of purchase. In addition to powering the in-store social media displays, Miappi extended the reach of the campaign by powering a social wall, combining owned and earned content, on Three’s website.