Case Study

Sony like the sound of Miappi

Sony asked Miappi to create a profile for Irish rock band Kodaline. The resulting Miappi combines the band’s official feeds as well as user generated content (UGC) from their fans via Twitter #tag comments. Miappi pulls all of that social media into one convenient view allowing fans to feast their eyes on the band’s social output without app-hopping from network to network. The Kodaline Miappi can be found as an embedded page on the band’s website.

Since 2013 Sony Music has been using Miappi to power social walls for their Artists. Starting with Neon Jungle in the Summer of 2013, Miappi has gone onto power social walls for an amazing and diverse collection of bands including The Kinks, Judas Priest, Union J, Little Mix, Hurts and Laura Doggett.

For Sony, the most important aspect of these social walls is the social media content generated by the fans. By launching hashtag campaigns ahead of an album release Sony Music has ensured the fans’ voices are front and centre of any social experience. Miappi has been there to power those walls and to provide the tools that Sony need to curate the content into a great social media experience.