Case Study

Puma’s Internal comms benefit from Miappi’s social walls

In December 2015, Puma chose to showcase Miappi social media walls across screens within their London HQ. Puma collected UGC images of its customers modelling their #fentyx line designed by Rihanna. The same social media wall also featured their #foreverfaster campaign fronted by Usain Bolt.

From videos, Gifs images and user generated hashtag content, Puma’s latest vibrant and celebrity endorsed products are visible for all to see throughout the Puma London HQ. Miappi’s software allows Puma’s visual content to be seamlessly blended together, giving viewers not only an overview of what Puma is promoting but also an understanding of how Puma fans are utilising and endorsing Puma.

Miappi’s software allows Puma’s visual content to be seamlessly blended together, giving viewers not only an overview of what Puma is promoting but also an understanding of how Puma fans are utilising and endorsing Puma.