300
Increase in dwell time when social media is part of the web page
100
Content visibility when using a social media wall with no ranking algorithms
2.5
Increased content discovery when showing 4 social media feeds side by side
7
Increased sales when UGC present at point of purchase on a website
In the world of social media, research shows that people trust user generated content (UGC) more than other forms of social content. UGC also influences buying decisions more than other forms of media. In short, people have faith in the content generated by their peers, and why not? It’s a very human reaction.
Miappi lets you tap into that trust. By adding user generated content via #hashtags from Twitter, Instagram and YouTube, you can let your fans, followers and customers tell your story for you!
Cancer Research UK case study
On February 4th 2016, Miappi helped Cancer Research UK bring the voice of the people to screens across the United Kingdom. Using the hashtag #adaytounite, Miappi enabled CRUK to collect the messages of thousands of people across the UK and the world. #adaytounite gave people a way to express their emotions and their support for the fight against cancer, a fight that Miappi is all too proud to support.
Powerful Features
Miappi has some key features that will help your business harness the power of user generated conversations around your brand.
Add #hashtag campaigns
Add user generated content via Twitter, Instagram, YouTube and Facebook hashtags. Let your customers and fans tell the story for you. Create your user generated content wall in less than 15 minutes and.
Connect your feeds
Add your owned social media feeds from Facebook, Twitter, YouTube, Instagram, Pinterest, Tumblr, Vine, Spotify and more. Have a request for a specific network? Ask us and we’ll try to add it for you.
Curate and moderate
Use the powerful Miappi dashboard features to design your social wall. Curate and moderate the content from your earned, user generated content and own feeds. Display the most valuable of this content to your audience.
Display content everywhere
Showcase your social wall on any website, app or use our Display mode for live events and store screens. Or just add a link to your page and direct your audience to your social wall on Miappi.com
Call to Action
Add a call to action (CTA) button to any social media post or add an entire promotional Link Tile to your social wall. Use them to drive traffic to other important pages on your website or to any other URL.
Geo-fenced content
Add location data to ensure you are collecting content for a specific geographical area…the venue for your event for example, or a restaurant or hotel location.
