Facebook is the world’s largest social networking site, and so it’s no surprise that creating and maintaining a business page on the network is a priority for many marketing managers. After all, the site has over 2 billion monthly active users and 32% of those users “regularly” engage with brands,
leaving 5 billion comments on brand pages every month.
In the age in which we live, it’s simply expected that your business will have a Facebook presence. In fact, if you’re not on Facebook then there’s every chance that someone else will set a page up on your behalf, and if that happens then there’s no telling what might happen. Imagine if a disgruntled
customer beat you to the punch – or worse, a competitor.
And besides, launching and running a successful Facebook business page isn’t just about damage limitation. There are plenty of benefits to building a community on Facebook, ranging from increased sales to more traffic to your website and the valuable word of mouth and social proof that
you can enjoy when someone likes your brand on Facebook.
So if you’re wondering how to create a Facebook business page that generates tangible business value, you’ve come to the right place. Here are just a few of our top Facebook business page tips.
How To Setup a Facebook Business Page
Create a facebook business page not a regular Facebook profile
One of the first things you need to know about using Facebook for business is that it’s vital to create an actual business page instead of just using a regular Facebook profile. As well as just being best practice, using an actual business page unlocks some of the main benefits of Facebook for business,
including powerful analytics and the ability to run advertisements.
Create a banner image for your profile and populate all the information fields
When you’re setting up Facebook for business, you’ll want to take the time to create a banner image for your profile and to populate all of the fields that Facebook asks you to provide information for:
- This means creating an in-depth “about” section, adding milestones to your timeline and more.
- Be particularly sure to provide contact information and links to your website, because there’s nothing more irritating for potential customers than to come across your Facebook page and to have no idea what to do next.
Start creating content
Once you’ve created your page and populated it with all of the information that it asks for, the next step is to start creating content. There’s no real secret here, so just focus on creating high-quality content that people will want to share. If in doubt, you can even ask people what they want to see
from you and then create content that caters to that.
Social media marketing is all about reaching the right person with the right message in the right place at the right time.
Run targeted Ads on Facebook
And that’s where Facebook advertising comes in. Thanks to the huge amounts of data that Facebook stores on its users, any business owner can go into Facebook and start running highly targeted ads based on interests, demographics and more. This can be a huge waste of money if you get the targeting and the messaging wrong, but it can also be one of the most effective things you can do to promote your business.
Great Facebook Page Examples
One of the best examples of a branded Facebook page comes to us via Target, which successfully used the social network to see off competition from Amazon and other internet retailers. They did this by creating a presence that allowed people to “window shop” by looking at products online and
buying them through the Target website. It also helps that they update their facebook page multiple times per day.
Pool Supply World
But it’s not just the big companies that are showing us how to use Facebook to promote our businesses. Just take a look at Pool Supply World, a small business that’s picked up over 80,000 followers on the social network thanks to their stunning photographs of swimming pools and spas
from around the world. What’s interesting here is that while only a small proportion of their followers is ever likely to make a purchase, those who do will go straight to Pool Supply World. Not bad for a relatively small business.
Qwertee is another great example of a company that’s had strong results from Facebook marketing.
The company sells limited edition t-shirts and uses Facebook to drum up interest by giving away free t-shirts and sharing new designs on the social network. By taking to Facebook to share those designs, many of which tap into specific fandoms or communities, they’re able to sell their t-shirts much
more effectively and efficiently than they ever could using more traditional marketing methods.
What’s Next? Go and create a stunning Facebook Business Page!
By now, you should know everything you need to know to promote your business on Facebook, no matter whether you’re a small business or a large international. The next step is for you to go ahead and to create your business page and to start populating it with content. If you get it right, and if you successfully cater to the audience you’re trying to reach, then your messages will resonate and you’ll start to build a following.
Of course, if you’re a smaller company then you may want to consider using Facebook groups for business, too. The problem with using groups is that you can’t interact with them as a page and so you’ll need to ask your employees to take part on your behalf. This is a good idea in certain
situations, but if you’re asking employees to speak on behalf of the company then be sure to provide some training so that they know what they’re doing. You’ll also want to carry out an audit to ensure that there’s nothing inappropriate on their profiles that could reflect badly on the business.
Don’t worry if you create a Facebook business page and it takes a while for it to gain traction. The first 100 followers can be slow to arrive, but the key is to just keep on plugging away and to build your audience over time. There are no short cuts. Just keep on creating great content and people will keep on coming to you. Good luck.