USE UGC TO
BOOST YOUR
MARKETING.

Discover user-generated comments, images and videos.
License, curate and deploy to your marketing channels.

FIND OUT MORE

CONSUMER TRUST INCREASES WHEN AUTHENTIC, USER-GENERATED CONTENT IS PART OF A BRAND'S MARKETING MIX.

Visual marketing with user-generated content is one of the most trusted forms of marketing. Why? Because consumers trust the opinions of their peers. They are searching for authentic stories to validate their purchasing decisions. Miappi makes content discovery, curation and distribution easier than ever before. And while consumers love earned media, it has the added benefit of saving you money. Using Miappi, you tap into an evergreen flow of content created by happy customers talking about your brand. That means you need to spend less of your marketing budget creating your own content.
93%

of consumers find UGC helpful when making purchase decisions.

Source: Merkley and Partners

75%

of people feel user-generated content makes a brand more authentic.

Source: The Drum

137%

average conversion lift for best-in-class brands and retailers who make UGC available to shoppers.

Source: Bazaarvoice

VALUABLE
BRAND ASSETS

Discover, curate and distribute your most impactful user-generated content to increase engagement and conversions across digital marketing channels.
Collect authentic user-generated content and reviews from multiple sources. Get consent to use that content from within Miappi and then publish to the channels where authentic content will have the maximum impact on engagement and conversions.
FREE DEMO
user-generated content stacked

DISCOVER UGC

Use Miappi to discover great user-generated comments, photos and videos from Instagram, Facebook, Twitter, YouTube, Pinterest and many more networks. Use the Miappi Engage feature to reach out to contributors and gain explicit consent to use their content on any channel you choose.
Add great brand-owned content to the mix by collecting, curating and redistributing the best of your own social media assets – a smart way to extend the shelf-life of your content and increase its ROI.
DISCOVER UGC

CURATION

Blend owned and earned content to weave a great visual story that will lead to higher levels audience engagement and increased conversions.
Prioritise your most valuable assets using the Miappi curation and moderation features. Moderate posts individually and turn on AI filters to make bulk curation fast and accurate.
CURATE UGC

DISTRIBUTION

Distribute your content for maximum impact. Embed your best content on websites, on digital signage, at live events or on touch-screen kiosks. Use Miappi Inserts to get dynamic UGC into email campaigns and paid social.
ADD UGC TO YOUR MARKETING CHANNELS

MEASURE

Use Advanced Analytics to measure success. Look at dwell time on your social hub, identify brand advocates,
see where users are engaging most, understand which posts are being viewed most.
Brands working using UGC Canon Unilever BMW Three