MAKING THE VALUABLE,
VISIBLE.

Discover, curate and display your
best user-generated content.

USER-GENERATED CONTENT DRIVES
INCREASED ENGAGEMENT AND MORE CONVERSIONS.

Visual marketing with user-generated content is one of the most trusted forms of marketing. Why? Because consumers trust the opinions of their peers. They are searching for authentic stories to validate their purchasing decisions. Miappi makes content discovery, curation and distribution easier than ever before.

300%

Increase in dwell-time when social media content is visible on your website.

90%

Higher conversion rate for shoppers who interact with UGC.

50%

Lift in engagement for social campaigns that incorporate UGC.

VISIBLY

VALUABLE

Discover, curate and distribute your most impactful user-generated content (earned media) to increase engagement and conversions across digital marketing channels.
Collect authentic user-generated content and reviews from multiple sources. Get consent to use that content from within Miappi and then publish to the channels where authentic content will have the maximum impact on engagement and conversions.
user-generated content stacked

DISCOVER AND ENGAGE

Use Miappi to discover great user-generated comments, photos and videos from Instagram, Facebook, Twitter, YouTube, Pinterest and many more networks. Use the Miappi Engage feature to reach out to contributors and gain explicit consent to use their content on any channel you choose.
Add great brand-owned content to the mix by collecting, curating and redistributing the best of your own social media assets – a smart way to extend the shelf-life of your content and increase its ROI.

CURATE

Blend owned and earned content to weave a great visual story that will lead to higher levels audience engagement and increased conversions. Prioritise your most valuable assets using the Miappi curation and moderation features. Moderate posts individually and turn on AI filters to make bulk curation fast and accurate. Activate Miappi’s Performance Predictions filters to give your content a ranking score – an easy way to reveal which posts will resonate most strongly with your audience.

DISTRIBUTE

Distribute your content for maximum impact. Embed your best content on websites, on digital signage, at live events or on touch-screen kiosks. Use Miappi Inserts to get dynamic UGC into email campaigns and paid social.

MEASURE

Use Advanced Analytics to measure success. Look at dwell time on your social hub, identify influencers,
see where users are engaging most, understand which posts are being viewed most.