EARNED MEDIA GIVES YOUR CUSTOMERS CONFIDENCE.
Collect, Curate and Display Customer Stories on Your Marketing Channels.
USER-GENERATED CONTENT DRIVES INCREASED CUSTOMER ENGAGEMENT AT THE SAME TIME AS SAVING YOU MONEY.
Discover, curate and distribute your most impactful user-generated content (earned media) to increase engagement and conversions across digital marketing channels.
Collect authentic user-generated content and reviews from multiple sources. Get consent to use that content from within Miappi and then publish to the channels where authentic content will have the maximum impact on engagement and conversions.
Use Miappi to discover great user-generated comments, photos and videos from Instagram, Facebook, Twitter, YouTube, Pinterest and many more networks. Use the Miappi Engage feature to reach out to contributors and gain explicit consent to use their content on any channel you choose.
Add great brand-owned content to the mix by collecting, curating and redistributing the best of your own social media assets – a smart way to extend the shelf-life of your content and increase its ROI.
Blend owned and earned content to weave a great visual story that will lead to higher levels audience engagement and increased conversions. Prioritise your most valuable assets using the Miappi curation and moderation features. Moderate posts individually and turn on AI filters to make bulk curation fast and accurate. Activate Miappi’s Performance Predictions filters to give your content a ranking score – an easy way to reveal which posts will resonate most strongly with your audience.
Distribute your content for maximum impact. Embed your best content on websites, on digital signage, at live events or on touch-screen kiosks. Use Miappi Inserts to get dynamic UGC into email campaigns and paid social.