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CIM Marketing Excellence Awards 2019 Winners

By April 15, 2019 No Comments

Last week, over 500 marketers descended on Grosvenor House Hotel for 2019’s well respected Marketing Excellence awards, an annual celebration of some exceptional work by agency and client side marketing teams alike. Comedian and TV personality David Mitchell opened the proceedings as he proclaimed: “It’s time to grade you all on how good you are at your job”. As it turns out, all nominees were pretty exceptional at theirs!

Miappi are proud partners of CIM, sponsoring the event since 2018 helping enhance the attendee experience by providing a live display on the main stage of curated content from the night. The CIM team are also able to leverage the Miappi Engage feature to gain consent for content shown, so that they can use the original files in their marketing for next year’s awards.

Winners

Best Advertising CampaignSoutheastern: Southeastern Hidden Gems 2018

Best Brand Building Campaign -Large – Keele University: The Keele Difference

Highly commended – Standard Life Aberdeen: Standard Life Brand Campaign

Best Brand Building Campaign – SME – Leeds Playhouse: Rebrand

Highly commended – Impero: Returning Beefeater Gin to fame and glory

Best Content Marketing CampaignHighways England: Distressed campaign

Best Corporate Social ResponsibilityNatwest: MoneySense

Best Customer Experience StrategyCertsure in partnership with Saville Group, RBH, Vue, Omniplex, Showcase and Odeon Cinemas:  Europe’s biggest ever electrical event

Best Integrated Campaign – LargeUniversity of South Wales: Unleash Your Colours

Best Integrated Campaign – SME – Jersey Dairy in partnership with Freedom Media: #TooGoodNotToShare

Best Partnership Marketing CampaignBridge on behalf of Square Enix, Warner Bros. Pictures and Lucozade Energy: Lucozade and Tomb Raider

Highly commended – Britvic Soft Drinks: Fruit Shoot and Netmums

Best use of Data and Insight – LargeEY: Decoding the Digital Home campaign

Best use of Data and Insight – SMEFlamingo: Using insight to bring fans closer to Formula 1

Best use of Digital Marketing – Large – Dignity: A digital transformation for funerals

Best use of Digital Marketing – SME – No Pork Pies: Integrated Digital Marketing for GEM Motoring Assist

Highly commended – 72Point in partnership with Boat Rocker Rights: Girls in STEM

Best use of PRFreedom Media in partnership with Royal British Legion Jersey: Remembering the Fallen

Highly commended – Leeds Playhouse: Every Third Minute Festival

Best use of Social MediaFox Networks Group: The Walking Dead Season 8 Euro Tour – Facebook Live Q&A with Cast

Innovation – New Product/ServicesTranslink: Belfast’s Glider Launch

Innovation Not-For-Profit/Public SectorRoyal Air Force in partnership with Engine and Wavemaker: RAF100

Highly commended – Certsure in partnership with Saville Group, RBH, Vue, Omniplex, Showcase and Odeon Cinemas: A world first for the construction sector

Agency of the yearTransmission

Marketer of the YearLorraine Westwood, Keele University

Marketing Team of the Year (client side)Dignity

Marketing Campaign of the YearBritvic Soft Drinks in partnership with m/SIX Communications, Red Consultancy and Saatchi & Saatchi London: Robinsons Fruit Creations Campaign

The Chair’s Award 2019Certsure in partnership with Saville Group, RBH, Vue, Omniplex, Showcase and Odeon Cinemas: A world first for the construction sector

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