SENTIMENT ANALYSIS

With its AI technology integration, use this feature
to help curate your UGC quickly and to scale

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Add user generated content
Add your owned social media feeds
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Design, curate and moderate your content
Find your most valuable assets
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Display your valuable content on websites,
at live events, on digital screens and kiosks

Feel The Love

Minimize the time spent curating your social wall and maximize its potential impact by displaying the right content fast. Our Sentiment Analysis feature automatically scans all incoming social media text content for sentiment, intent, flamboyance and a variety of other attributes to help you instantly identify your most valuable content.
By reducing the time spent moderating your content manually, our Sentiment Analysis software gives you the ability to instantly showcase the best content on your Miappi social wall with the least amount of effort.

How It Works

As content is collected through your Miappi, Sentiment Analysis will scan the text portion of every post and decide whether it should be white-listed (appear on your social wall) or gray-listed (not appear on your social wall). The decision takes milliseconds and is based on a list of criteria you can set in the Rules Engine.
In terms of the how you set your criteria, the choice is yours. This feature can be impressively specific, detecting the sentiment, intent and flamboyance within the text portion of social content– ideal for brands with a strong image to maintain.

PUMA

SONY MUSIC

British Airways

British Airways

BRITISH AIRWAYS