Fresh New Content. Authentic Communities.
An Enterprise grade UGC platform to find, license and publish user-generated content at scale across your marketing and social channels.
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People trust user-generated content more than brand created content and UGC is proven to generate increased engagement compared to content created by the brand. The Miappi platform helps you source and manage sharing user-generated content easily and build authentic communities.
DISCOVER AND SHARE GREAT USER-GENERATED CONTENT USING THE MIAPPI PLATFORM
Discover
Discover brand relevant images, videos and comments from social media using hashtags, @mentions and image tags. Collect first-party content from the consumer using our direct upload features.
Curate
Curate and moderate your content in the Miappi dashboard. Filter content using manual features and AI Rules before sending the best content to dynamic folders linking directly to UGC galleries on your website.
License
Get peace of mind when using UGC ensuring you have the correct permissions and digital rights. Engage with content creators and get explicit consent to use their images, videos and comments in your marketing.
Rights-ready UGC content
Specialized in finding, licensing and publishing authentic consumer-generated content (includes images, videos and reviews from social media and via direct upload). Complete peace of mind when you have the correct permissions and digital rights to use UGC content in your marketing.
UGC galleries for increased engagement
Miappi UGC galleries can be added to a webpage using off-the-shelf templates or our API for a fully customized look. Our highly configurable templates are responsive and can be added to one or more of your pages at any size and shape.
Ability to deliver at scale
Consistently source new content to meet your content needs across your social media and marketing channels.
AI to make bulk curation fast and accurate
Miappi’s AI powered platform sources the most accurate content for your brand so you can curate your content quickly and in bulk.
Curate and moderate your content directly in the Miappi dashboard. Filter content using manual features and AI Rules before sending the best content to dynamic folders linking directly to UGC galleries on your website.
Adapt to specific use cases across your enterprise
Miappi has been designed to provide flexibility so it can be adapted to the different use cases requirements
Integrate into your existing marketing stack
Open API and integrations such as Hootsuite, Adobe and Gigya make it simple to integrate your Miappi UGC platform into your existing marketing stack. Export Rights Approved UGC from Miappi into your marketing stack so it can be used more widely and import assets from Miappi into your social media management tool (e.g. Hootsuite) so you can make UGC an essential part of your marketing campaigns and social media strategy.
Source and publish authentic UGC at scale
Miappi’s platform sources UGC content across a wide range of marketing channels including websites, live events, retail signage, ecommerce, email and social media channels such as TikTok, Facebook, Twitter, YouTube etc.
Discover brand relevant images, videos and comments from social media using hashtags, @mentions and image tags. Collect first-party content from the consumer using our direct upload features.
Analytics and reporting for accountability and insights
Use Advanced Analytics to measure success. Look at dwell time on your web gallery, identify brand advocates and see where users are engaging most so you can iterate and improve your campaigns and customer outreach.
MIAPPI COMMUNITY
Miappi's new Community product will help you identify and nurture talent (unpaid brand ambassadors) initially discovered via the Miappi UGC platform. Deliver more realistic marketing that shows real product users to naturally promote your brand in an authentic way and positively influence your audience.
Download Community Handbook
Websites with UGC see a 29% higher conversion that those without it.
- Adweek
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Schedule a time to speak to our team of experts about your goals and we'll show you how you can achieve them.
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