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Leverage UGC To Drive Sales
More and more research is surfacing demonstrating the effectiveness of user-generated content in influencing buying decisions. Some impressive stats which help to support this claim include:
- When UGC is included in advertising, online stores see 4x higher click-through rates and 50% drop in cost-per-click.
- 93% of consumers find UGC to be helpful when making a purchasing decision.
- UGC can improve conversion rates 6.4% for clothing, 2.4x for jewelry, 1.7x for footwear and 1.6x for products in beauty and consumer electronics verticals.
Following on from this, Miappi Monetize is designed to help you seamlessly integrate all of your great and potentially influential user-generated content into your brand’s e-commerce in order to help drive sales and conversions.
How Miappi Monetize works?
Miappi’s Monetize feature lets you upload an unlimited number of products via our dashboard interphase and then associate up to 5 of those products with a social media post. Better still, you can do this time and time again for as many social media posts as you like.
Through a combination of showcasing influential UGC and shortening the conversion pathway for potential customers, we’ve attempted to re-define social selling and finally enable brands to get the most out of their social content.