HEAR FROM MILLENNIUM HOTELS
Anthoney Jayasakera, Global Digital Marketing & Platforms Director for Millennium Hotels explains how Miappi is helping his team overcome key business challenges.
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Harnessing user-generated content has become a key part of marketing for many hotels, tourist boards, airlines and other experience-based brands - especially as travelers and participants share their experiences on social media, providing others with inspiration and confidence to make their own booking.
SAVE TIME AND REDUCE MEDIA SPEND BY EASILY CURATING HIGH QUALITY UGC AT SCALE
Our feature-rich, easy-to-use platform helps you save time and content marketing budget, by helping you discover, license and republish UGC from social media and direct upload. Use the Miappi platform to add your most impactful UGC to web pages, eCommerce websites, booking pages, cart abandonement and crm emails plus plenty more.
Used by global travel brands
Miappi was selected to power the digital screens at the original interactive Heineken Experience brewery in Amsterdam. Powered by Miappi’s Display functionality, the Heineken Experience has been able to highlight, emphasize and accentuate the cherished moments shared by previous visitors to the Experience.
Global attraction brand Merlin Entertainments chose Miappi to help drive website engagement and ticket sales for multiple brands across the group’s portfolio. Following the success of leveraging Miappi powered galleries on different Madame Tussauds websites for 11 different locations across the USA, Miappi went on to be used for other Merlin brands including Legoland and Madame Tussauds in several other markets.
The London Eye team looked to Miappi to help them harness the power of authentic user-generated content. The London Eye required Miappi to create an interactive social display to blend seamlessly with their website. This customer-generated ‘social proof’ has been demonstrated to be highly effective at encouraging new prospects to convert to paying customers.
92% of consumers trust earned media, such as reviews and recommendations from family and friends more than
Some of our clients
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