Case Study

Social proof vital for Vitality

Vitality is a health & life insurance company that offers personal and family protection, rewarding customers for being healthy. It chose to use Miappi for its #everydayathletes campaign, encouraging users to take note and do more of “the small things that can make a big difference to your health and wellbeing” and to engage with its hashtag by posting images of themselves being Everyday Athletes. Vitality has created a site dedicated to this campaign and has blended owned and earned content together to encourage dialogue between the brand and its audience.