Powering social for Unilever’s Global Marketing Forum
In April 2016 Miappi featured prominently at Unilever’s global marketing forum, ‘Crafting Brands for Life in a Connected World’. The event’s business objective focused on the increasingly important role digital marketing has to play across all of Unilever’s world-renowned brands and was held at Facebook’s London office.
Several hundred Unilever marketers attended in person whilst thousands more tuned in via a live webcast. Keith Weed (Unilever’s CMO) delivered the keynote speech and was joined over video by Facebook’s Founder Mark Zuckerberg as well as COO Sheryl Sandberg.
Miappi was asked to bring Unilever’s mighty social presence into one very visual place during the event. Miappi powered four beautiful, animating social media walls that played on large screens either side of the stage, as well as an embedded social wall that appeared on the live webcast. Based purely on our experience, the impact of the session on Unilever’s marketeers was quite profound.
Following on from the event we became involved with the Unilever Foundry in Cannes, while we’re also now working with a variety of Unilever brands, including VO5. In October 2016 Unilever collaborated with Spotify to launch their campaign around music festivals, which was a huge success that achieved great levels of engagement and reach.
