Case Study

Turning up the heat for Halfpops snacks

Halfpops is an American popcorn brand who produce a delicious, healthier, crunchier half popped patented version of popcorn. Halfpops encouraged their customers to ‘show us how you eat um.’ Halfpops decided to use Miappi to showcase the best of their customers social media content. 

Using the hashtag #halfpops , Miappi enabled Halfpops to draw in user generated social media content and showcase this on Halfpops’ homepage. The result is an array of images of satisfied customers eating Halfpops on the beach, hiking, at a football game and enjoying a range of different Halfpops flavours all over America.