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UGC

Case StudiesContent marketingDigital Marketing Best PracticeNewsUGC

Dove Utilizes Miappi Functionality for Project #ShowUs

Project #ShowUs - the world’s largest stock photo library created by women and non-binary individuals to shatter beauty stereotypes.70% of women still don’t feel represented in media and advertising. Dove has taken action with Getty Images, Girlgaze and women everywhere to create Project #ShowUs - the world’s largest stock photo…
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User Generated Content in Entertainment Industry
Blog roundupsUGC

How Entertainment Brands Are Killing it with User-Generated Content

User-generated content is one of the biggest trends in modern marketing, and it’s easy to see why. After all, UGC-based ads get a 4x higher click-through rate and a 50% drop in cost-per-click compared to regular ads. As if that wasn’t enough, more than 86% of businesses are already using…
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