Category

Tips

Business TipsContent marketingNewsTips
April 15, 2019

CIM Marketing Excellence Awards 2019 Winners

Last week, over 500 marketers descended on Grosvenor House Hotel for 2019’s well respected Marketing Excellence awards, an annual celebration of some exceptional work by agency and client side marketing teams alike. Comedian and TV personality David Mitchell opened the proceedings as he proclaimed: “It’s time to grade you all…
Read More
Business TipsContent marketingInfluencer MarketingTips
May 24, 2019

Hands up, who trusts influencers?

 Hands up. Who Trusts Influencers? In general, it’s fair to say that people trust the opinions of their peers more than they trust the marketing messages of brands.  But do consumers still trust influencers in 2019? "Only 22% of brands are trusted" - Havas Media 92 percent of consumers trust…
Read More
Beauty industry and user generated content
Business TipsContent marketingTips
February 7, 2019

The Guide to Personal Care and Beauty Content Marketing in 2019

 3 Big Trends Personal Care & Beauty Brand Marketers Should Know about in 2019 As we begin 2019, personal care brands will be bracing themselves for new trends & attitudes that will affect the way they approach their marketing. There are certain trends marketeers will need to be mindful of.…
Read More
Blog roundupsTips
November 28, 2018

10 Effective Visual Marketing Tips That Will Work in 2019

Visual marketing is becoming increasingly popular, to the point at which it’ll soon just be called “marketing”. The good news is that it’s not just popular for the sake of it. Marketers are turning to visual content marketing because it works, and because it delivers the kind of results that…
Read More
Influencer merketing on Instagram
InstagramTips
November 14, 2018

Instagram Influencer Marketing: 10 Reasons Why You Need Influencers on Instagram

Influencer marketing just works. Part of the reason for that is that it taps into the phenomenon of social proof, in which we trust what other people say about brands more than we trust what brands say about themselves. On top of that, influencers spend years building an audience and…
Read More
Mentions on social media
InstagramTips
November 7, 2018

5 Reasons to Track Instagram Mentions

Concerns around user privacy have sent ripples throughout the marketing sector as it becomes ever clearer that consumers are now in control. The photos they share and the stories they tell now define a brand far more than anything that the brand says about themselves. This is thanks to the…
Read More
Creating Facebook Business Page
Business TipsTips
August 30, 2018

Tips and Tricks On How to Create a Facebook Business Page

Facebook is the world’s largest social networking site, and so it’s no surprise that creating and maintaining a business page on the network is a priority for many marketing managers. After all, the site has over 2 billion monthly active users and 32% of those users “regularly” engage with brands,…
Read More
Photo curation
Tips
March 25, 2018

The Best Content (Marketing) Curation Tools in 2018

Content curation is one of the most powerful techniques that we have available to us as digital marketers, and there’s a reason for that. Curated content is super effective because it takes advantage of social proof.Social proof is the phenomenon in which we trust what our friends say about companies…
Read More
Faces
Tips
March 5, 2018

10 Tips for Creating the Perfect Social Media Content for Your Brand

If you want to make the most of your social presence then you need to make sure that you’re setting yourself up for success from the very start. One way to do that is to make sure that you create a good social media content and that you’re using the…
Read More
Youtube
Blog roundupsTips
May 8, 2017

YouTubers: Why Vloggers Matter to Digital Brands

Sometimes it can seem like the digital marketing sphere proclaims a new medium “king” every other week. For a few years now, however, the digital crown has belonged to “content”. But the times they are a-changing... Today brands are increasingly shifting their content production focus away from longer form articles…
Read More

Contact us: Why not get in touch to discuss how Miappi could help you increase the reach of your social media? Miappi Ltd. Level 5 22 Upper Ground London SE1 9PD Tel. +44 (0) 203 6374360