Category

Tips

Blog roundupsTips
November 28, 2018

10 Effective Visual Marketing Tips That Will Work in 2019

Visual marketing is becoming increasingly popular, to the point at which it’ll soon just be called “marketing”. The good news is that it’s not just popular for the sake of it. Marketers are turning to visual content marketing because it works, and because it delivers the kind of results that…
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Influencer merketing on Instagram
InstagramTips
November 14, 2018

Instagram Influencer Marketing: 10 Reasons Why You Need Influencers on Instagram

Influencer marketing just works. Part of the reason for that is that it taps into the phenomenon of social proof, in which we trust what other people say about brands more than we trust what brands say about themselves. On top of that, influencers spend years building an audience and…
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Mentions on social media
InstagramTips
November 7, 2018

5 Reasons to Track Instagram Mentions

Concerns around user privacy have sent ripples throughout the marketing sector as it becomes ever clearer that consumers are now in control. The photos they share and the stories they tell now define a brand far more than anything that the brand says about themselves. This is thanks to the…
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Creating Facebook Business Page
Business TipsTips
August 30, 2018

Tips and Tricks On How to Create a Facebook Business Page

Facebook is the world’s largest social networking site, and so it’s no surprise that creating and maintaining a business page on the network is a priority for many marketing managers. After all, the site has over 2 billion monthly active users and 32% of those users “regularly” engage with brands,…
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Photo curation
Tips
March 25, 2018

The Best Content (Marketing) Curation Tools in 2018

Content curation is one of the most powerful techniques that we have available to us as digital marketers, and there’s a reason for that. Curated content is super effective because it takes advantage of social proof.Social proof is the phenomenon in which we trust what our friends say about companies…
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Faces
Tips
March 5, 2018

10 Tips for Creating the Perfect Social Media Content for Your Brand

If you want to make the most of your social presence then you need to make sure that you’re setting yourself up for success from the very start. One way to do that is to make sure that you create a good social media content and that you’re using the…
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Youtube
Blog roundupsTips
May 8, 2017

YouTubers: Why Vloggers Matter to Digital Brands

Sometimes it can seem like the digital marketing sphere proclaims a new medium “king” every other week. For a few years now, however, the digital crown has belonged to “content”. But the times they are a-changing... Today brands are increasingly shifting their content production focus away from longer form articles…
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How To'sTips
November 21, 2016

How to commission a great video – Part 2

You've waited long enough but now it's here! Part 2 of How to commission a great video, with all the much-needed terminology is finally available! Pre-production  This is the planning phase where you and the production company agree on the general creative approach (the treatment) and all of the creative…
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How To'sTips
November 4, 2016

Building Buzz: 4 Social Media & Events Tips To Try Today

“Build it and they will come” is all very well in principle, but in today's world of forgotten Facebook event invitations and schedules more frantic than the Icelandic football commentator's reaction to their England win, it's never easy to nail attendees down. Social media can be misleading when it comes…
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How To'sTips
October 25, 2016

How to commission a great video – Part 1

No matter where you look these days, the Internet is awash with articles discussing the ascendancy of video as brand content. By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Video-on-demand traffic alone will have almost trebled. Various studies show that most companies are…
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