Category

Tips

Photo curation
Tips
March 25, 2018

The Best Content (Marketing) Curation Tools in 2018

Content curation is one of the most powerful techniques that we have available to us as digital marketers, and there’s a reason for that. Curated content is super effective because it takes advantage of social proof.Social proof is the phenomenon in which we trust what our friends say about companies…
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Faces
Tips
March 5, 2018

10 Tips for Creating the Perfect Social Media Content for Your Brand

If you want to make the most of your social presence then you need to make sure that you’re setting yourself up for success from the very start. One way to do that is to make sure that you create a good social media content and that you’re using the…
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Youtube
Blog roundupsTips
May 8, 2017

YouTubers: Why Vloggers Matter to Digital Brands

Sometimes it can seem like the digital marketing sphere proclaims a new medium “king” every other week. For a few years now, however, the digital crown has belonged to “content”. But the times they are a-changing... Today brands are increasingly shifting their content production focus away from longer form articles…
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How To'sTips
November 21, 2016

How to commission a great video – Part 2

You've waited long enough but now it's here! Part 2 of How to commission a great video, with all the much-needed terminology is finally available! Pre-production  This is the planning phase where you and the production company agree on the general creative approach (the treatment) and all of the creative…
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How To'sTips
November 4, 2016

Building Buzz: 4 Social Media & Events Tips To Try Today

“Build it and they will come” is all very well in principle, but in today's world of forgotten Facebook event invitations and schedules more frantic than the Icelandic football commentator's reaction to their England win, it's never easy to nail attendees down. Social media can be misleading when it comes…
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How To'sTips
October 25, 2016

How to commission a great video – Part 1

No matter where you look these days, the Internet is awash with articles discussing the ascendancy of video as brand content. By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Video-on-demand traffic alone will have almost trebled. Various studies show that most companies are…
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Measuring and analysing social media metrics
Tips
October 21, 2016

8 Social Media Metrics That Matter Most

Likes and shares are all well and good, but undertaking successful social marketing campaign requires much more sophisticated social media metrics to measure the success. Totting up the number of retweets you accrue, simply won't be enough. Especially if you're serious about putting your social channels to the most productive,…
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Tips
September 7, 2017

5 of the Best Web Design Bloggers

There are dozens of amazing web design and design-centric blogs out there, from Hongkiat and Design TAXI, to Smashing Magazine and CoDrops offering everything from tips and think-pieces, to tutorials and freebies. Chances are, if you have an interest in website design, these big hitters are already firmly pinned to…
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Tips
September 1, 2016

5 Inspiring & Informative Startup Resources

Whatever your background and experience, getting your first startup up and running will be a steep learning curve. The internet is chock full of resources for entrepreneurs, some worth your time, others not worth the bandwidth they occupy. To help you sort the wheat from the chaff, we've compiled a…
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Tips
August 9, 2016

What To Expect from Working for a Startup

Every job has its upsides and downsides, but in a startup role these pros and cons can be highly polarised. In an environment where businesses can sink or swim in a matter of months, the highs can be incredibly high, and the lows – well – they can be soul-crushing.…
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Contact us: Why not get in touch to discuss how Miappi could help you increase the reach of your social media? Miappi Ltd. Level 5 22 Upper Ground London SE1 9PD Tel. +44 (0) 203 6374360