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Tips

Blog roundupsTips
May 8, 2017

YouTubers: Why Vloggers Matter to Digital Brands

Sometimes it can seem like the digital marketing sphere proclaims a new medium “king” every other week. For a few years now, however, the digital crown has belonged to “content”. But the times they are a-changing... Today brands are increasingly shifting their content production focus away from longer form articles…
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How To'sTips
November 21, 2016

How to commission a great video – Part 2

You've waited long enough but now it's here! Part 2 of How to commission a great video, with all the much-needed terminology is finally available! Pre-production  This is the planning phase where you and the production company agree on the general creative approach (the treatment) and all of the creative…
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How To'sTips
November 4, 2016

Building Buzz: 4 Social Media & Events Tips To Try Today

“Build it and they will come” is all very well in principle, but in today's world of forgotten Facebook event invitations and schedules more frantic than the Icelandic football commentator's reaction to their England win, it's never easy to nail attendees down. Social media can be misleading when it comes…
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How To'sTips
October 25, 2016

How to commission a great video – Part 1

No matter where you look these days, the Internet is awash with articles discussing the ascendancy of video as brand content. By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Video-on-demand traffic alone will have almost trebled. Various studies show that most companies are…
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Tips
October 21, 2016

Let’s Get Analytical: Why Listening & Measuring Matters in Social

Likes and shares are all well and good, but undertaking powerful social media marketing requires much more sophisticated measurements of success. Totting up the number of retweets you accrue, simply won't be enough, we're afraid, especially if you're serious about putting your social channels to the most productive, profitable use…
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Tips
September 6, 2016

5 of the Best Web Design Bloggers

There are dozens of amazing web design and design-centric blogs out there, from Hongkiat and Design TAXI, to Smashing Magazine and CoDrops offering everything from tips and think-pieces, to tutorials and freebies. Chances are, if you have an interest in website design, these big hitters are already firmly pinned to…
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Tips
September 1, 2016

5 Inspiring & Informative Startup Resources

Whatever your background and experience, getting your first startup up and running will be a steep learning curve. The internet is chock full of resources for entrepreneurs, some worth your time, others not worth the bandwidth they occupy. To help you sort the wheat from the chaff, we've compiled a…
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Tips
August 9, 2016

What To Expect from Working for a Startup

Every job has its upsides and downsides, but in a startup role these pros and cons can be highly polarised. In an environment where businesses can sink or swim in a matter of months, the highs can be incredibly high, and the lows – well – they can be soul-crushing.…
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Tips
July 5, 2016

Getting your start-up funded

We’ve been lucky – we have just landed some meaningful investment that has extended our runway into interesting territory. Just as the chill winds of economic slowdown seem to be blowing through the European investment community we’ve managed to complete our latest, and largest, round of investment to date. Nothing…
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Tips
June 29, 2016

Planes, Trains & Super Yachts – how to get ahead in #adtech

What we’ve learned at Cannes Lions 2016. There is no question that the Cannes Lions is a giant in the land of the global advertising, creative and increasingly digital industries.  The great and the good flock to the annual homage to agencies, brands, personalities and brand pomp. We’d read with…
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