Category

Social Media Best Practice

Best influencer marketing campaigns
November 7, 2017

5 of the best influencer marketing campaigns & how they worked

We offer our fair share of ideas, tips and hacks here at Miappi. From how to launch a successful Twitter hashtag campaign, to how to generate amazing UGC, we like to provide practical advice that helps our readers flourish in the world of social media re-marketing and content visualisation. Sometimes,…
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Space shuttle lifts off liftoff
June 2, 2017

How to get your Twitter hashtag campaign off the ground.

It's not easy for brands to start a Twitter hashtag campaign which really kicks off (unless they offer incentives). Often savvy and cynical about social media marketing, many Twitter users are predisposed to ignore overly promotional hashtags and business's pleas for social interaction. Yet generating interest and interaction is what…
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Our Love to Successful Hashtag Camaigns
August 23, 2016

10 Perfect Examples of Successful Hashtag Campaigns

Hashtags have come a long way since their introduction in the 1960s. The once little-used touch-telephone symbol has become an extremely useful marketing tool, thanks of course to our friends at Twitter. Successful hashtag campaign can help your digital marketing efforts and strengthen your brand recognition. What are hashtag campaigns? In…
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July 7, 2016

Perfect Blend: Combining Brand & User Generated Content

We all know how essential producing great content is for digital success, but blending brand generated with user generated content (UGC) can be even more powerful.If you weren't wholly tired of hearing that “content is king” by the end of 2014, chances are you're pretty new to digital marketing. After…
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May 26, 2016

Gmail Productivity Hacks: Using Gmail as your Business Email

By now, we probably all know that Google provides a popular email platform, known as Gmail, but you might not know that your Gmail account can be set up for business use. While most small businesses would probably find it easier to use personal email for work purposes, having messages…
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April 21, 2016

Common Mistakes Brands Make When Choosing Hashtags

Choosing a hashtag takes far more thought and research than you might think; deciding on a perfect hashtag these days is a complicated process. Unfortunately, a lot of brands really don’t think things through when they attempt to come up with appropriate hashtags, which causes a lot of heartache once a huge…
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April 8, 2016

All Change: Surviving Social Network Algorithm Updates

Social media can be a tricky beast for brands. As social channels become increasingly essential platforms for digital marketing and outreach, social networks continue to shift the goalposts. Just as you've found a way to connect with your digital audience via Instagram, Facebook, Twitter or Pinterest, the brains behind these…
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April 1, 2016

The Advantages of Socialised Digital POS

Keeping track of the latest social trends is pretty much a full time job in itself, so, stay tuned to Miappi and we’ll do our best to keep you in the loop. One industry advancement that hasn’t gone unnoticed is the rise, and near ubiquity, of location-based technology. As yet,…
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March 11, 2016

Tips For Increasing Your Instagram Followers

Tips For Increasing Your Instagram Followers As well as a means for making your photos look like your camera was broken when you took them, and a popular way to show everyone your lunch, Instagram is an extremely valuable marketing tool. With 400 million monthly active users, it’s no surprise…
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