Social Media Best Practice

Tackling two of the biggest content challenges facing marketers today. Adgistics and Miappi have united to help set a new standard for consumer brand content marketing, solving two huge marketing headaches in the process. We are living in a world where content is king. Spend on content marketing has seen…

2020 saw many industries plunged into the unknown. Now we have our bearings again, 2021 can be the year we grow our brand advocacy strategy and become truly customer-led. If 2020 taught us anything, it’s the importance of flexibility. We saw smart business owners, including those in the hospitality and…

It's not too late for brands to win big with Customer-Generated Content during and after Black Friday and Cyber Monday. It’s the most wonderful time of the year. Why, it’s Black Friday and Cyber Monday of course, a time where e-commerce brands all around the world are gearing up for…

Collecting First Party Content might just be the most effective way to collect authentic marketing assets, whilst deepening the connection with your beauty brand's customers.The realm of beauty and personal care is a notoriously competitive market, so it’s vital that you get your share of the conversation as well as…

First Party Content is booming - here’s how you can use it to boost your advertising powerIt’s 2020 and First Party Content is all the rage. We’ve been excited about embracing the creativity and ingenuity of brand superfans for a while, but it’s taken a global pandemic for this advertising…

Project #ShowUs - the world’s largest stock photo library created by women and non-binary individuals to shatter beauty stereotypes.70% of women still don’t feel represented in media and advertising. Dove has taken action with Getty Images, Girlgaze and women everywhere to create Project #ShowUs - the world’s largest stock photo…