Social Media Best Practice

It's not easy for brands to start a hashtag campaign which really kicks off (unless they offer incentives). Often savvy and cynical about social media marketing, many Twitter users are predisposed to ignore overly promotional hashtags and business's pleas for social interaction. Yet generating interest and interaction is what social…

Hashtags have come a long way since their introduction in the 1960s. The once little-used touch-telephone symbol has become an extremely useful marketing tool, thanks of course to our friends at Twitter. Here are ten prime examples of successful hashtag campaigns which have taken full advantage of the most famous…

We all know how essential producing great content is for digital success, but blending brand generated with user generated content (UGC) can be even more powerful.If you weren't wholly tired of hearing that “content is king” by the end of 2014, chances are you're pretty new to digital marketing. After…

By now, we probably all know that Google provides a popular email platform, known as Gmail, but you might not know that your Gmail account can be set up for business use. While most small businesses would probably find it easier to use personal email for work purposes, having messages…

Choosing a hashtag takes far more thought and research than you might think; deciding on a perfect hashtag these days is a complicated process. Unfortunately, a lot of brands really don’t think things through when they attempt to come up with appropriate hashtags, which causes a lot of heartache once a huge…

Social media can be a tricky beast for brands. As social channels become increasingly essential platforms for digital marketing and outreach, social networks continue to shift the goalposts. Just as you've found a way to connect with your digital audience via Instagram, Facebook, Twitter or Pinterest, the brains behind these…

Keeping track of the latest social trends is pretty much a full time job in itself, so, stay tuned to Miappi and we’ll do our best to keep you in the loop. One industry advancement that hasn’t gone unnoticed is the rise, and near ubiquity, of location-based technology. As yet,…

Tips For Increasing Your Instagram Followers As well as a means for making your photos look like your camera was broken when you took them, and a popular way to show everyone your lunch, Instagram is an extremely valuable marketing tool. With 400 million monthly active users, it’s no surprise…

If a tree falls in the forest while no one is around, does it make a sound? Well, we’re not too sure… probably though, right? As a team of social media boffins, what we do know, is that if no one sees your Facebook post, it’s not going to engage…