Social Media Best Practice

Hashtag tool
April 5, 2018

The Best Hashtag Tools of 2018 – for research, analysis and hashtag tracking

Hashtags are one of the most powerful tools that we have at our disposal. Picking out the right hashtag tools can make a big difference when it comes to carrying out an effective marketing campaign. After all, hashtags help you to get discovered in the first place, and they also…
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Best influencer marketing campaigns
November 7, 2017

5 of the best influencer marketing campaigns & how they worked

Sometimes, hundreds of “how tos” can feel overwhelming. As luck would have it, we have a cure for that. If you’re suffering from “hack fatigue”, we’ve rounded up some excellent examples of best influencer marketing campaigns, to show you how it all hangs together…We offer our fair share of ideas,…
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Lift a Twitter Hashtag Campiagn off the gorund like a Space shuttle
June 2, 2017

How to Create a Successful Hashtag Campaign on Twitter?

It's not easy for brands to start a Twitter hashtag campaign which really kicks off (unless they offer incentives). Often savvy and cynical about social media marketing, many Twitter users are predisposed to ignore overly promotional hashtags and business's pleas for social interaction. Yet generating interest and interaction is what…
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Successful Examples of hashtags that we love
August 23, 2016

10 Perfect Examples of Successful Hashtag Campaigns

Hashtags have come a long way since their introduction in the 1960s. The once little-used touch-telephone symbol has become an extremely useful marketing tool. This is thanks of course to our friends at Twitter. Successful hashtag campaigns can help your digital marketing efforts and strengthen your brand recognition. Here we present…
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July 7, 2016

Perfect Blend: Combining Brand & User Generated Content

We all know how essential producing great content is for digital success. But blending brand generated with user generated content (UGC) can be even more powerful.If you weren't tired of hearing that “content is king” in 2014, chances are you're pretty new to digital marketing. After another shift in Google's…
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May 26, 2016

Gmail Productivity Hacks: Using Gmail as your Business Email

By now, we probably all know that Google provides a popular email platform, known as Gmail, but you might not know that your Gmail account can be set up for business use. While most small businesses would probably find it easier to use personal email for work purposes, having messages…
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How to create a hashtag?
April 21, 2016

How to Create a hashtag and avoid Common Mistakes Brands Make

So here you are, thinking how to create a hashtag that will make your social media hashtag campaign a success. Choosing a hashtag takes far more thought and research than you might think. Deciding on a perfect hashtag these days is a complicated process. Unfortunately, a lot of brands really don’t think…
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April 8, 2016

All Change: Surviving Social Network Algorithm Updates

Social media can be a tricky beast for brands. As social channels become increasingly essential platforms for digital marketing and outreach, social networks continue to shift the goalposts. Just as you've found a way to connect with your digital audience via Instagram, Facebook, Twitter or Pinterest, the brains behind these…
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April 1, 2016

The Advantages of Socialised Digital POS

Keeping track of the latest social trends is pretty much a full time job in itself, so, stay tuned to Miappi and we’ll do our best to keep you in the loop. One industry advancement that hasn’t gone unnoticed is the rise, and near ubiquity, of location-based technology. As yet,…
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