News Archives - Miappi. The Visual Content Engine.

Case Studies Content marketing Digital Marketing Best Practice News UGC

User-generated content and the evolution of influencer marketing

Trust. It’s a short word, but trust plays a pivotal role in consumers’ purchasing decisions. In 2020, Edelman’s annual Trust Barometer found that 70% of consumers believe being able to trust a brand is more important today than ever. But building trust is no easy task. Consumers are becoming more…

Dominic Carelse

Case Studies Content marketing Digital Marketing Best Practice News UGC

Miappi partners with Adgistics

Tackling two of the biggest content challenges facing marketers today. Adgistics and Miappi have united to help set a new standard for consumer brand content marketing, solving two huge marketing headaches in the process. We are living in a world where content is king. Spend on content marketing has seen…

Dominic Carelse

Content marketing Digital Marketing Best Practice News UGC

Instagram User-generated Content Marketing in 2021

How consumer brands can successfully leverage Instagram user-generated content to boost engagement and sales. Instagram has become a huge hit with many consumer brands, mostly because that’s where the vast majority of consumers' attention lies. The app successfully captivates its users, with endless streams of photos and short form video…

Dominic Carelse

Content marketing Digital Marketing Best Practice News UGC

Top 8 Digital Marketing Predictions for 2021

2020 saw many industries plunged into the unknown. Now we have our bearings again, 2021 can be the year we grow our brand advocacy strategy and become truly customer-led. If 2020 taught us anything, it’s the importance of flexibility. We saw smart business owners, including those in the hospitality and…

Dominic Carelse

Case Studies Content marketing Digital Marketing Best Practice News UGC

Don’t Overlook This Marketing Tactic this Black Friday

It's not too late for brands to win big with Customer-Generated Content during and after Black Friday and Cyber Monday. It’s the most wonderful time of the year. Why, it’s Black Friday and Cyber Monday of course, a time where e-commerce brands all around the world are gearing up for…

Dominic Carelse

Case Studies Content marketing Digital Marketing Best Practice News UGC

Boost Your Personal Care Brand With First Party Content

Collecting First Party Content might just be the most effective way to collect authentic marketing assets, whilst deepening the connection with your beauty brand's customers.The realm of beauty and personal care is a notoriously competitive market, so it’s vital that you get your share of the conversation as well as…

Dominic Carelse

Case Studies Content marketing Digital Marketing Best Practice News UGC

First Party Content is Booming

First Party Content is booming - here’s how you can use it to boost your advertising powerIt’s 2020 and First Party Content is all the rage. We’ve been excited about embracing the creativity and ingenuity of brand superfans for a while, but it’s taken a global pandemic for this advertising…

Dominic Carelse

Case Studies Content marketing Digital Marketing Best Practice News UGC

Dove Utilizes Miappi Functionality for Project #ShowUs

Project #ShowUs - the world’s largest stock photo library created by women and non-binary individuals to shatter beauty stereotypes.70% of women still don’t feel represented in media and advertising. Dove has taken action with Getty Images, Girlgaze and women everywhere to create Project #ShowUs - the world’s largest stock photo…

Lauren Askew

Instagram News

New Instagram Graph API

Welcome to the New Normal for Instagram On December 11th 2018 Instagram will stop access to the Instagram Platform API. In its place they have given developers access to the new Graph API. Despite various reports that the new API would not support the collection of hashtag content Instagram…

Dominic Carelse

Business Tips Content marketing News Tips

CIM Marketing Excellence Awards 2019 Winners

Last week, over 500 marketers descended on Grosvenor House Hotel for 2019’s well respected Marketing Excellence awards, an annual celebration of some exceptional work by agency and client side marketing teams alike. Comedian and TV personality David Mitchell opened the proceedings as he proclaimed: “It’s time to grade you all…

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New Instagram Graph API

CIM Marketing Excellence Awards 2019 Winners

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