News

We're very excited to announce that Miappi has partnered with SharpSpring. We've hooked up with the marketing automation experts to take inbound marketing traffic to a new level via social media and the web. SharpSpring is at the forefront of inbound strategies that help users attract, nurture and convert customers…

We’re very excited to announce that Miappi has partnered with BrightSign to make highly valuable social media content available for display on digital signage. BrightSign is the global market leader in digital signage media players with established presence in every vertical market. Its state-of-the-art technology and easy-to-use features deliver its…

Specialist Marketing Consultant, Paul Doran has joined the London-based Miappi team as its new Marketing Director, to support and nurture both inbound marketing and new partnership strategies. Doran is a technology and start-up marketer with around 18 years experience. During which time he’s advised and helped hundreds of technology brands…

Miappi wins record new deals, appoints new commercial director and closes fundingThere has hardly been a day in the past six months that the #adtech sector has been out of the headlines. Are we finally seeing the maturation of the much anticipated, fast-moving industry?Well, there is always two sides to…

The growth of the internet has tracked two distinct phases. The first was the creation and buildout of the physical infrastructure and the second, around the turn of the 21st century, when companies like Google et al. helped people make sense of the vast amounts of data the internet offered.The…

Recent studies have demonstrated that using Facebook can actually make us more biased in our views. According to academic Michela Del Vicario's new paper, our social circles online are uniquely geared towards sharing the sort of content which reflects our own views back at us, with clusters of different groups…

Its pretty unlikely that you'll make it through the day without seeing at least one digital sign. Digital signage is becoming a ubiquitous part of our daily lives. On the way to work, on the tube, at the shops, even at the Doctors surgery, digital screens are everywhere. Whilst I…

With so much bad news in the world today, from global disasters to national budget cuts, sometimes it's good to be reminded that not everything out there is terrible. In fact, there's a lot going on across the globe and country which is truly great - but receives little attention.…

Geography, access to technology, national culture and the popularity of different platforms all have an impact on social media use. For that reason, no two countries will use social media in exactly the same way. For example, people in one country may prefer to engage with social media at different…