Category

New Digital Era

User-generated content on paid ads
New Digital Era

How Paid Ads Benefit from Authentic User-Generated Content

User-generated content is no longer an optional add-on for digital marketers. After all, 92% of consumers turn to people they know for referrals above any other source. 74% of consumers rely on social media to inform their purchasing decisions.And this makes sense. After all, marketers have long been aware of…
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New Digital Era

What Facebook’s misreporting of video data means for brands and agencies

Everything on the Internet is not well.  It’s become such an intrinsic part of human life and central to the customer engagement strategies of brands and businesses everywhere. But we all must heed the warning signs, apply some rational thought before trust in these most powerful channels is eroded further.…
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New Digital Era

Should brands and agencies build technology and creative capabilities in-house or buy them?

20 years ago, the marketing landscape was a relatively simple place.  If you were in the B2B space, the focus was about business card swapping, trade-show attending, personal networking, the odd game of golf, a few mail-merges and maybe an advert in a trade magazine.  If you wanted to reach…
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New Digital Era

Does short-termism define this new era of brand & creative thinking?

It's easy to be fearful of the new. When an industry changes, it's understandable that many of the “old guard” will initially suspect and resist fresh developments, irrespective of their merits. But what if change isn't good? What happens when a sector evolves in the wrong direction?In a new thinkpiece…
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