New Instagram Graph API hashtag mentions content
December 4, 2018

New Instagram Graph API

Welcome to the New Normal for Instagram   On December 11th 2018 Instagram will stop access to the Instagram Platform API. In its place they have given developers access to the new Graph API. Despite various reports that the new API would not support the collection of hashtag content Instagram…
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Influencer merketing on Instagram
November 14, 2018

Instagram Influencer Marketing: 10 Reasons Why You Need Influencers on Instagram

Influencer marketing just works. Part of the reason for that is that it taps into the phenomenon of social proof, in which we trust what other people say about brands more than we trust what brands say about themselves. On top of that, influencers spend years building an audience and…
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Mentions on social media
November 7, 2018

5 Reasons to Track Instagram Mentions

Concerns around user privacy have sent ripples throughout the marketing sector as it becomes ever clearer that consumers are now in control. The photos they share and the stories they tell now define a brand far more than anything that the brand says about themselves. This is thanks to the…
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Best instagram tools
Blog roundupsInstagram
September 20, 2018

16 Instagram Marketing Tools to Make Your Next Instagram Campaign Dazzle

When it comes to Instagram, the tools that you use can have a huge effect on your overall performance. The best Instagram marketing tools will help you to optimise your presence on the social network, building up more interaction and increasing your follower count much more quickly than you’d manage…
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Instagram mentions
Blog roundupsInstagram
June 12, 2018

Are @Mentions the New Hashtags?

Hashtags have historically been our go-to way to group similar posts together on social networking sites. Twitter initially launched the functionality after it was suggested by a user, and they were quickly copied by other social networking sites which saw the potential for hashtags to make it easier to enable…
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Blog roundupsBusiness TipsInstagram
September 10, 2018

Instagram Feed On Website: Why and How to Embed the Instagram Feed

If you’re already using Instagram to promote your business then embedding the Instagram feed on your website is a no-brainer. After all, if the content is already there then embedding it doesn’t cost anything, and it dramatically increases the content’s reach. In fact, used strategically, user-generated content from Instagram can…
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Girl in front of the Eiffel tower
Digital Marketing Best PracticeInstagram
February 2, 2018

Instagram Widget: Why is it Necessary for Your Business?

Instagram has always been a popular choice for marketers. Even before it was bought by Facebook for what now seems like the bargain price of $1 billion. Nowadays, it’s more relevant than any other social network for certain audiences. It’s rapidly become one of the most important social networks for…
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How to Use Hashtags on Instagram
Blog roundupsInstagram
January 15, 2018

How to Use Hashtags on Instagram – 7 Best Tips From Miappi

If you’re wondering how to use hashtags on Instagram, you’ve come to the right place. Hashtags are one of the most powerful tools available to you if you’re marketing your brand on Instagram. While they won’t make up for bad content, they will help your good content to be found…
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Influencer marketing affects purchasing behaviour
Blog roundupsInstagram
October 23, 2017

How Influencer Marketing Affects Consumer Buying Behaviour

When Lady GaGa rented an AirBnB property for the 2017 Super Bowl, one single post about her AirBnB stay got a whopping 500,000 likes and 4,000 comments according to Spredfast. Yet, a recent study, The Influence of Experience by BEcause, found that when questioning 1,000 UK consumers only one in…
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