Influencer Marketing

Business TipsContent marketingInfluencer MarketingTips
May 24, 2019

Hands up, who trusts influencers?

 Hands up. Who Trusts Influencers? In general, it’s fair to say that people trust the opinions of their peers more than they trust the marketing messages of brands.  But do consumers still trust influencers in 2019? "Only 22% of brands are trusted" - Havas Media 92 percent of consumers trust…
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Influencer marketing platform
Blog roundupsInfluencer Marketing
March 31, 2018

5 Best Influencer Marketing Platforms in 2019

If you’re looking for the best influencer marketing platform in 2019 then look no further. Influencer marketing is what we do. We’ve given pretty much every tool on the market a test run. At some point or another so that we know what’s hot and what’s not.One of the first…
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Influencer marketing
Blog roundupsInfluencer Marketing
January 31, 2018

The evolution of Influencer Marketing

The Evolution of Brand Ambassadors The Changing Role of Influencer Marketing Through the Centuries In medieval England, the blacksmith who forged swords for the king and his court was able to charge more for his weapons because everybody wanted to wield the same steel as the king. Why? Because if…
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Micro Influencer on Instagram
Blog roundupsInfluencer Marketing
October 11, 2017

Rise of the Micro-Influencers

People, me included, will do anything to avoid advertising these days. We pay for Netflix for the binge-watching, but also for the blissfully ad-free content. We get to the cinema 20 minutes after the official screening time. We buy Spotify subscriptions and we install ad-blockers on our browsers. Clearly we…
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