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Don’t Mention The Virus! The consumer reaction to brands during COVID-19.

How brand messaging fatigue is setting in, and what you can do about it Picture the scene. You’ve been working from home for two months now. Groundhog day is not just a film anymore, it’s a way of life. So after yet another day of awkward zoom meetings, emails, and…

Dominic Carelse

Business Tips Content marketing Digital Marketing Best Practice How To's Tips UGC

Life In Lockdown: A Reflection

It has been four weeks since we launched Life in our Lockdown user-generated gallery. We have taken a moment to reflect on some findings. “A few weeks ago we were asked by a client to collect user-generated content featuring healthcare workers on the front line. The resulting collection of images…

Dominic Carelse

Business Tips Content marketing Digital Marketing Best Practice How To's Tips UGC

What is a Content Discovery Platform?

Everything You Need to Know About Content Discovery Platforms and why brand marketers use them.Content discovery platforms, sometimes known as content aggregators or user-generated content platforms, are being widely used by B2C marketers to improve their content marketing strategy. From this article you will learn what a content discovery platform…

Lauren Askew

Blog roundups Digital Marketing Best Practice How To's

Authentic Marketing in 2019 – How to Build Trust and Increase Engagement with Your Consumers

Authenticity has long been a focus for consumer marketing, and the reason for that is pretty simple. In today’s connected world, if you lie about your company then you’re sure to get found out eventually, and when you do get found out you risk going viral for all of the…

Steve Hand

Business Tips How To's

How to Use Instagram for Business?

Do I need an Instagram Business Profile? Instagram has gone from being a niche social network for photography buffs to one of the world’s most popular sites with over 1 billion monthly active users. The question has gone from being “should I use Instagram” to being “how do I get…

Lauren Askew

How To's

How to Create and Add Twitter Widgets to a WordPress Site

Twitter widgets can be a powerful tool to help you to make your website look and feel much more interactive. It can showcase the different conversations that are happening around your brand while simultaneously encouraging people to give you a follow. It can even push people to join the conversation…

Steve Hand

How To's

8 Simple Tips on Content Sharing

We all want people to share our content. After all, it’s a type of earned, organic publicity which enables you to reach more people without spending more money. The problem is that there’s no magic bullet and no easy way to guarantee content sharing. How to get people to share…

Dane Cobain

How To's

How to create stock-worthy images that brands will love

Why is imagery for brands so important? If you’re responsible for a marketing campaign and you want to make an impact, you’ll need to use imagery. In fact, tweets with images receive 150% more retweets than those without, and 37% of marketers say that visual marketing is the most important…

Toby Britton

How To's Tips

How to commission a great video – Part 2

You've waited long enough but now it's here! Part 2 of How to commission a great video, with all the much-needed terminology is finally available! Pre-production This is the planning phase where you and the production company agree on the general creative approach (the treatment) and all of the creative…

Steve Hand

How To's

Shout About It: How to Add Calls to Action to Your Social Wall

Would you like to squeeze even more benefit from your sleek new social wall? Our call to action options allow you to use Miappi's social media aggregator as a powerful “click through generating tool” which carries visitors to any promoted page, from your social accounts and homepage, to landing pages…

How To’s

Don’t Mention The Virus! The consumer reaction to brands during COVID-19.

Life In Lockdown: A Reflection

What is a Content Discovery Platform?

Authentic Marketing in 2019 – How to Build Trust and Increase Engagement with Your Consumers

How to Use Instagram for Business?

How to Create and Add Twitter Widgets to a WordPress Site

8 Simple Tips on Content Sharing

How to create stock-worthy images that brands will love

How to commission a great video – Part 2

Shout About It: How to Add Calls to Action to Your Social Wall

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