Category

earned media

Brand marketing
Blog roundupsearned media
February 19, 2018

Earned Media: A New Generation of Brand Marketing

Forget owned and paid media. In 2018, more and more marketers find that earned media value trumps owned media value. Better still, that holds true across a variety of industries and for both B2Cs and B2Bs.Let’s take a quick refresher. Owned media covers assets like your website and your email…
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The power of earned content
Blog roundupsearned media
October 17, 2017

Why Earned Content is crucial to a Successful Marketing Strategy

The success of your marketing strategy is not always in your hands. It is the opinions of other consumers which matter to your target audience when buying a new product or service. Scary right? Should you just cross your arms and pray that consumers will say something good about your…
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Owned vs earned media - what is the difference?
Blog roundupsearned media
August 16, 2017

The Value of Earned Media vs. Owned Media

We’ve been around a few years now, since 2012 in fact. That may not seem like a long time but in tech industry terms it’s an age. That’s certainly long enough for us to have seen some different trends come and go and for us to update our business model….…
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