Category

Digital Marketing Best Practice

Case StudiesContent marketingDigital Marketing Best PracticeNewsUGC
June 28, 2019

Dove Utilizes Miappi Functionality for Project #ShowUs

Project #ShowUs - the world’s largest stock photo library created by women and non-binary individuals to shatter beauty stereotypes.70% of women still don’t feel represented in media and advertising. Dove has taken action with Getty Images, Girlgaze and women everywhere to create Project #ShowUs - the world’s largest stock photo…
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consumer generated content
Blog roundupsContent marketingDigital Marketing Best Practice
November 15, 2018

Why Consumer Generated Content Marketing Pays Off in the Long Run

It’s no secret that consumer generated content and user-generated content are big business in today’s fast-paced world. With so much noise out there, it can be difficult for marketing departments to cut through and to get their message across to the consumer, which is why they’re increasingly turning to consumer-generated…
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Introduction to Authentic Marketing
Blog roundupsDigital Marketing Best PracticeHow To's
November 5, 2018

Authentic Marketing in 2019 – How to Build Trust and Increase Engagement with Your Consumers

Authenticity has long been a focus for consumer marketing, and the reason for that is pretty simple. In today’s connected world, if you lie about your company then you’re sure to get found out eventually, and when you do get found out you risk going viral for all of the…
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The role of visual content in marketing strategy
Blog roundupsBusiness TipsDigital Marketing Best Practice
October 22, 2018

How Visual Content Can Make Your Marketing Strategy a Success

Visual content has always been important, but it’s arguably more important in 2018 than it ever has been before. Brands are increasingly recognising the potential for visual commerce to boost engagement rates and to generate sales, and they’re also seeing it as a way to tie influencer marketing back to…
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CPG marketing
Digital Marketing Best Practice
May 28, 2018

Fast Moving Marketing: User Generated Content in the FMCG Industry

Why UGC (in CPG) matters! UGC has always been big business, but that’s possibly even truer when it comes to FMCG/ CPG companies because by their very nature, the products are easily available and the vast majority of people have access to them. The products are also typically more lifestyle-focussed,…
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Social hub
Business TipsDigital Marketing Best Practice
May 21, 2018

What is social hub? How your business can benefit from one?

What is a Social Hub? If you’ve never heard of a social hub before then you’re in for a treat. That’s because used correctly they can be one of the most powerful options you have available to you in your marketing toolkit. Here’s why. Social hub definition A social hub…
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Content marketing examples
Digital Marketing Best Practice
May 10, 2018

Content Marketing: The Ultimate Guide to Content Marketing with Examples

Feeling overwhelmed by content marketing? Struggling to understand how it fits into the marketing mix? You’ve come to the right place. Strap yourself in and get ready for our ultimate guide to content marketing. What is content marketing? Content marketing is as a form of marketing which relies on the…
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Fashion marketing
Digital Marketing Best Practice
April 25, 2018

Stylish Marketing: User-Generated Content in the Fashion Industry

User generated content (UGC) is arguably more important for fashion marketing than it is for any other industry. People respond well to authenticity, which is why we ask our friends for their opinions and why we trust product reviewers more than we trust manufacturers. But in the fashion industry, authenticity…
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Content aggregator
Digital Marketing Best Practice
April 20, 2018

Content Aggregator: What is it? How to Aggregate Content Like a Pro?

Content aggregation is big business at the moment, and some companies are basing their entire business model around aggregating content. One of the most well-known content aggregator examples is AllTop.com. It was founded by tech legend Guy Kawasaki. AllTop is covering a wide variety of different niches, but there are…
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