Category

Content marketing

Business TipsContent marketingNewsTips
April 15, 2019

CIM Marketing Excellence Awards 2019 Winners

Last week, over 500 marketers descended on Grosvenor House Hotel for 2019’s well respected Marketing Excellence awards, an annual celebration of some exceptional work by agency and client side marketing teams alike. Comedian and TV personality David Mitchell opened the proceedings as he proclaimed: “It’s time to grade you all…
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Business TipsContent marketingTips
May 24, 2019

Hands up! Who trusts Influencers?

 Hands up. Who Trusts Influencers? In general, it’s fair to say that people trust the opinions of their peers more than they trust the marketing messages of brands.  But do consumers still trust influencers in 2019?   "Only 22% of brands are trusted" - Havas Media   92 percent of…
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Beauty industry and user generated content
Business TipsContent marketingTips
February 7, 2019

The Guide to Personal Care and Beauty Content Marketing in 2019

 3 Big Trends Personal Care & Beauty Brand Marketers Should Know about in 2019 As we begin 2019, personal care brands will be bracing themselves for new trends & attitudes that will affect the way they approach their marketing. There are certain trends marketeers will need to be mindful of.…
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consumer generated content
Blog roundupsContent marketingDigital Marketing Best Practice
November 15, 2018

Why Consumer Generated Content Marketing Pays Off in the Long Run

It’s no secret that consumer generated content and user-generated content are big business in today’s fast-paced world. With so much noise out there, it can be difficult for marketing departments to cut through and to get their message across to the consumer, which is why they’re increasingly turning to consumer-generated…
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