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Business Tips

Business TipsContent marketingInfluencer MarketingTips

Hands up, who trusts influencers?

 Hands up. Who Trusts Influencers? In general, it’s fair to say that people trust the opinions of their peers more than they trust the marketing messages of brands.  But do consumers still trust influencers in 2019? "Only 22% of brands are trusted" - Havas Media 92 percent of consumers trust…
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Beauty industry and user generated content
Business TipsContent marketingTips

The Guide to Personal Care and Beauty Content Marketing in 2019

 3 Big Trends Personal Care & Beauty Brand Marketers Should Know about in 2019 As we begin 2019, personal care brands will be bracing themselves for new trends & attitudes that will affect the way they approach their marketing. There are certain trends marketeers will need to be mindful of.…
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Business TipsContent marketingNewsTips

CIM Marketing Excellence Awards 2019 Winners

Last week, over 500 marketers descended on Grosvenor House Hotel for 2019’s well respected Marketing Excellence awards, an annual celebration of some exceptional work by agency and client side marketing teams alike. Comedian and TV personality David Mitchell opened the proceedings as he proclaimed: “It’s time to grade you all…
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Content marketing in B2B
Blog roundupsBusiness Tips

B2B Content Marketing: The Ultimate Guide to Content Marketing for Business

If your company doesn’t have a B2B content marketing strategy then it’s well and truly stuck in the dark ages. There used to be a time when creating and deploying a content marketing strategy was enough to give your brand an edge, but those days are over. Now, the marketplace…
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The role of visual content in marketing strategy
Blog roundupsBusiness TipsDigital Marketing Best Practice

How Visual Content Can Make Your Marketing Strategy a Success

Visual content has always been important, but it’s arguably more important in 2018 than it ever has been before. Brands are increasingly recognising the potential for visual commerce to boost engagement rates and to generate sales, and they’re also seeing it as a way to tie influencer marketing back to…
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Creating Facebook Business Page
Business TipsTips

Tips and Tricks On How to Create a Facebook Business Page

Facebook is the world’s largest social networking site, and so it’s no surprise that creating and maintaining a business page on the network is a priority for many marketing managers. After all, the site has over 2 billion monthly active users and 32% of those users “regularly” engage with brands,…
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Social media for business
Blog roundupsBusiness Tips

Why is Social Media Important for Business?

Social media has rapidly become big business, even though the technology is still young in terms of what we’re normally used to. Social media and business management go hand-in-hand because it allows you to receive information and to act upon it in real-time. The good news is that if you’re…
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Instagram for business
Business TipsHow To's

How to Use Instagram for Business?

Do I need an Instagram Business Profile? Instagram has gone from being a niche social network for photography buffs to one of the world’s most popular sites with over 1 billion monthly active users. The question has gone from being “should I use Instagram” to being “how do I get…
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