Category

Blog roundups

Earned content
Blog roundups
October 17, 2017

Why earned content is crucial to a successful marketing strategy

The success of your marketing strategy is not always in your hands. It is the opinions of other consumers which matter to your target audience when buying a new product or service. Scary right? Should you just cross your arms and pray that consumers will say something good about your…
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Change
Blog roundups
October 13, 2017

The evolution of reviews.

Almost 80% of consumers are more likely to buy from you if they first hear about you from another consumer. If you look at the evolution of reviews and the importance people place on them, it’s not. And if you look at it from a marketing point of view, there’s…
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Blog roundups
October 11, 2017

Rise of the micro-influencers.

People, me included, will do anything to avoid advertising these days. We pay for Netflix for the binge-watching, but also for the blissfully ad-free content. We get to the cinema 20 minutes after the official screening time. We buy Spotify subscriptions and we install ad-blockers on our browsers. Clearly we…
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Weird but wonderful
Blog roundups
October 6, 2017

Eight examples of weird and wonderful UGC.

User-generated content (UGC) is all the rage these days, and it seems like everywhere you turn you see a brand or an influencer tapping into their audience to call for user-generated content. And why shouldn’t they? After all, user-generated content increases click rates and conversions, and 93% of consumers find…
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Influencer marketing
Blog roundups
September 21, 2017

Influencer marketing: What it is and how you can harness it.

The logic of the playground has come to digital marketing, and it’s helping brands both big and small to thrive. If you haven’t come across influencer marketing before, you’ve probably been on a digital detox or stranded on a remote island without WiFi for the past two years. Everyone from…
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Noisy neighbourhood with many digital displays
Blog roundups
September 15, 2017

What is content remarketing and distribution?

In a noisy digital world where only 3% of organic messaging is seen by social media users remarketing and redistributing valuable content is essential. Think of it this way; you've written a world-changing novel. You know it's fantastic. You know it will sell like hot-cakes, but the first time you…
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Finding valuable UGC - music discs
Blog roundups
September 7, 2017

Is all UGC created equal? Not quite.

There’s more and more evidence to suggest that user-generated content (UGC) really is the king in the current content marketing climate, especially given people’s growing awareness of how traditional marketing and advertising works, or rather, doesn’t work. However, just because content is user-generated it doesn’t mean it’s always going to…
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Blog roundups
September 4, 2017

5 ways to generate “must-see” UGC.

If you haven't heard us banging on about the sheer horsepower of UGC (User Generated Content) before, you're probably new to Miappi. We spend a whole lotta time preaching about the benefits of this fresh type of content because, when it comes to triggering conversions, boosting click-throughs and maximising engagement,…
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Email the new marketing “must-have”
Blog roundups
September 1, 2017

Why is email the new marketing “must-have”?

It may have been the first exciting way to send instant messages across the world via computer, but email's reputation has always been volatile. Reaching all the way back to 1973 when the earliest email messages were sent using the fledgling ARPANET, the modern world's relationship with email has been…
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Blog roundups
August 16, 2017

Owned vs earned content. What’s the deal?

We’ve been around a few years now, since 2012 in fact. That may not seem like a long time but in tech industry terms it’s an age. That’s certainly long enough for us to have seen some different trends come and go and for us to update our business model….we’ve…
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Contact us: Why not get in touch to discuss how Miappi could help you increase the reach of your social media? Miappi Ltd. Level 5 22 Upper Ground London SE1 9PD Tel. +44 (0) 203 6374360