Category

Blog roundups

Dominic Carelse
0
Blog roundupsTips
November 28, 2018

10 Effective Visual Marketing Tips That Will Work in 2019

Visual marketing is becoming increasingly popular, to the point at which it’ll soon just be called “marketing”. The good news is that it’s not just popular for the sake of it. Marketers are turning to visual content marketing because it works, and because it delivers the kind of results that…
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Lauren Askew
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user generated content examples
Blog roundupsCase Studies
November 26, 2018

The 20 Best User-Generated Content Campaigns of 2018

User-Generated Content Campaigns have been big business for a while now, but 2018 has been the year in which they really started to shine. In fact, according to one 2018 user-generated content report, 75% of people feel that UGC makes content more authentic and 42% of marketing professionals say that…
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Dane Cobain
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consumer generated content
Blog roundupsContent marketingDigital Marketing Best Practice
November 15, 2018

Why Consumer Generated Content Marketing Pays Off in the Long Run

It’s no secret that consumer generated content and user-generated content are big business in today’s fast-paced world. With so much noise out there, it can be difficult for marketing departments to cut through and to get their message across to the consumer, which is why they’re increasingly turning to consumer-generated…
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Lauren Askew
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User Generated Content in Entertainment Industry
Blog roundupsUGC
November 12, 2018

How Entertainment Brands Are Killing it with User-Generated Content

User-generated content is one of the biggest trends in modern marketing, and it’s easy to see why. After all, UGC-based ads get a 4x higher click-through rate and a 50% drop in cost-per-click compared to regular ads. As if that wasn’t enough, more than 86% of businesses are already using…
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Lauren Askew
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Introduction to Authentic Marketing
Blog roundupsDigital Marketing Best PracticeHow To's
November 5, 2018

Authentic Marketing in 2019 – How to Build Trust and Increase Engagement with Your Consumers

Authenticity has long been a focus for consumer marketing, and the reason for that is pretty simple. In today’s connected world, if you lie about your company then you’re sure to get found out eventually, and when you do get found out you risk going viral for all of the…
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Lauren Askew
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Content marketing in B2B
Blog roundupsBusiness Tips
October 29, 2018

B2B Content Marketing: The Ultimate Guide to Content Marketing for Business

If your company doesn’t have a B2B content marketing strategy then it’s well and truly stuck in the dark ages. There used to be a time when creating and deploying a content marketing strategy was enough to give your brand an edge, but those days are over. Now, the marketplace…
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Toby Britton
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The role of visual content in marketing strategy
Blog roundupsBusiness TipsDigital Marketing Best Practice
October 22, 2018

How Visual Content Can Make Your Marketing Strategy a Success

Visual content has always been important, but it’s arguably more important in 2018 than it ever has been before. Brands are increasingly recognising the potential for visual commerce to boost engagement rates and to generate sales, and they’re also seeing it as a way to tie influencer marketing back to…
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Lauren Askew
0
Blog roundups
October 15, 2018

50 Social Media Facts: Take Social Media to the Next Level in 2019

When you’re working in the field of social media marketing, it helps to have a good idea of how different social networks stack up against each other. That’s why we always suggest that marketers spend some time poring over the stats and the metrics and to get a good idea…
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Lauren Askew
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driving a car
Blog roundupsUGC
September 30, 2018

User-Generated Content in Automotive Marketing

User-generated content (UGC) is the holy grail of marketing across every single industry, purely because of how powerful it is. That’s because it taps into a concept called social proof, which is essentially the idea that we tend to trust what other people say about brands more than we trust…
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Dane Cobain
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Best instagram tools
Blog roundupsInstagram
September 20, 2018

16 Instagram Marketing Tools to Make Your Next Instagram Campaign Dazzle

When it comes to Instagram, the tools that you use can have a huge effect on your overall performance. The best Instagram marketing tools will help you to optimise your presence on the social network, building up more interaction and increasing your follower count much more quickly than you’d manage…
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