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Blog roundups

Instagram mentions
Blog roundups
June 5, 2018

Are @Mentions the New Hashtags?

Hashtags have historically been our go-to way to group similar posts together on social networking sites. Twitter initially launched the functionality after it was suggested by a user, and they were quickly copied by other social networking sites which saw the potential for hashtags to make it easier to enable…
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Video content marketing examples
Blog roundups
May 16, 2018

Video Content Marketing: New Marketing Trends 2018-2020

Video content marketing has gone from strength to strength over the last ten years, driven in part by the rise of new technologies. Whether we’re talking about virtual reality and 360 degree video or whether we’re talking about 4G and 5G infrastructure, the time has never been better to take…
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Blog roundups
May 4, 2018

The Social Proof Phenomenon: Definition, Examples and Marketing Strategy

Social proof is without a doubt one of the most powerful phenomena that you can tap into as a marketer. It builds trust in your brand and its products, boosts sales and conversion rates and can dramatically increase the reach of both your brand and its marketing campaigns. That said,…
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Content discovery
Blog roundups
April 30, 2018

10 Best Content Discovery Sites and Platforms

Content discovery sites are a great way to find new content to share with your social media following and to tap into the phenomenon of social proof. Social proof, if you’re unfamiliar with it, is the idea that people trust what other people say more than they trust what companies…
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Influencer marketing platform
Blog roundups
March 31, 2018

5 Best Influencer Marketing Platforms in 2018

If you’re looking for the best influencer marketing platform then look no further. Influencer marketing is what we do. We’ve given pretty much every tool on the market a test run. At some point or another so that we know what’s hot and what’s not.One of the first things that…
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Hashtag tracking
Blog roundups
March 19, 2018

10 Steps to Hashtag Tracking

Hashtag tracking is one of the most underrated techniques available to us as digital marketers. We’re all familiar with how powerful hashtags can be. Yet we rarely take the time to carry out advanced analysis on how they’re affecting our digital marketing efforts. Used correctly, hashtags can be a powerful…
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Visual commerce
Blog roundups
March 13, 2018

Visual Commerce 2018: How AI is Shaping the Future of Retail

Artificial intelligence (AI) is arguably one of the most exciting technologies that our modern society has access to. That’s partly because we’re still getting to know its full potential. Its applications vary from its ability to plan and route traffic in cities to how we’ll be able to process data…
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social media as a news source
Blog roundups
March 1, 2018

Can We Trust Social Media as a News Source?

A recent study cited that 51% of people with online access currently rely on social media as a news source. With these figures set to increase as social media platforms continue to grow in popularity. But can we really trust this medium to deliver quality, reliable news? Or… Is there good…
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Brand marketing
Blog roundups
February 19, 2018

Earned Media: A New Generation of Brand Marketing

Forget owned and paid media. In 2018, more and more marketers find that earned media value trumps owned media value. Better still, that holds true across a variety of industries and for both B2Cs and B2Bs.Let’s take a quick refresher. Owned media covers assets like your website and your email…
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Friends taking photo
Blog roundups
February 9, 2018

Are Content Curation Tools the Answer to the New Algorithmic Changes?

When it comes to social media marketing, the only real constant is change. In many ways, we as users are in the middle of an arms race as social networking platforms try to capture our attention. They do this either by deploying a new functionality or refreshing their look and…
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Contact us: Why not get in touch to discuss how Miappi could help you increase the reach of your social media? Miappi Ltd. Level 5 22 Upper Ground London SE1 9PD Tel. +44 (0) 203 6374360