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Blog roundups

Konstantinos Vgenopoulos 0
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May 8, 2017

YouTubers: Why Vloggers Matter to Digital Brands

Sometimes it can seem like the digital marketing sphere proclaims a new medium “king” every other week. For a few years now, however, the digital crown has belonged to “content”. But the times they are a-changing... Today brands are increasingly shifting their content production focus away from longer form articles…
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Konstantinos Vgenopoulos 0
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User taking a photo of a static photograph
Blog roundups
April 7, 2017

Some hard realities about user generated content

User generated content (UGC) is considered to be something of a Holy Grail by many brands keen to engage and grow digitally. Digital marketers and digitally minded brands alike will go to great lengths to prompt users to deliver some of that sweet, sweet positive UGC. From running competitions, to…
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Konstantinos Vgenopoulos 0
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Social media event conference
Blog roundups
March 31, 2017

How to get the most from social media at your event or conference

Whilst early forays into marketing using social media were often a somewhat confused affair, social media as a tool is now starting to slowly mature and ‘stick’. If you have a conference or summit coming up, your event is going to be on social media, whether or not you want…
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Konstantinos Vgenopoulos 0
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Mobile phone on world map
Blog roundups
March 24, 2017

Going “Glocal” with Social: Unleash the Content

What ambitious brand doesn't dream of building a global presence? But what successful brand could deny that local markets are where true brand loyalty lies? After all, home is where the heart is... While ambitions and scopes vary from the home-grown and the regional, to the national and international, social…
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Konstantinos Vgenopoulos 0
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Mobile user visiting a digital news site
Blog roundups
March 13, 2017

10 ridiculous #fakenews stories

Fake news is a searingly hot topic right now. Some label it propaganda, others prefer to simply term the phenomenon “lies”, but whatever your perspective, there's no denying that some of the content coming out of the #fakenews rumour mill is downright laughable. The questionable media trend may be affecting…
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Konstantinos Vgenopoulos 0
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Cluster of evergreen ugc with AI
Blog roundups
March 6, 2017

Using AI to harness the best of your user generated content

User generated content (UGC) is one of the most valuable marketing assets available to brands these days. With billions of social media interactions happening every day there's a whole universe of words, images and videos that businesses can tap into. By using social aggregators brands can plug in a feed…
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Konstantinos Vgenopoulos 0
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UGC selfie
Blog roundups
March 1, 2017

Making the Valuable Visible: Why Brands Must Display UGC

If a tree falls in the woods with nobody to hear it, does it make a sound? If a customer posts a complimentary message about your brand on social media and nobody reads it, is your digital marketing really up to scratch? Making the valuable visible and bringing user generated…
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Konstantinos Vgenopoulos 0
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Image-based UGC on top of a world map
Blog roundups
February 16, 2017

User Generated Content: How it can boost engagement on your website and other marketing channels

If you're not yet up to speed with the idea of UGC (User Generated Content) you probably should be. UGC is the megastar of digital marketing - a crucial ingredient in the digital campaigns of successful businesses. From helping brands to nurture engagement, reduce bounce rates, increase interaction and develop…
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Konstantinos Vgenopoulos 0
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Live video show
Blog roundups
February 9, 2017

Lights, camera, action: Should live video be part of your digital strategy?

From YouTube Live and Facebook Live, to Periscope, live video streaming is huge news in digital right now, allowing viewers to dive head-first into completely new worlds and world views. From live cameras which get us closer to nature, to live sessions with our favorite digital personalities, live streaming is…
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Konstantinos Vgenopoulos 0
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20:17
Blog roundups
January 26, 2017

3 essential pieces of sales and marketing technology for 2017

2016 was a game-changer of a year socially, politically and economically but it was also a period of upheaval in digital sales and marketing for both brands and agencies. This was the year that saw the star of digital video (especially live video) rise to fresh heights, while platforms like…
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