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Blog roundups

Power outside of expected channels
Blog roundups
August 23, 2017

Why is UGC more powerful out of expected channels?

In some lines of work, timing is everything. But we're not stand up comics or ballerinas. In our world, it's context which really matters.The invisible ad When marketing content is placed in an “expected” location, it becomes virtually invisible. Think about the billboards you ignore everyday on your walk to…
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Blog roundups
August 16, 2017

Owned vs earned content. What’s the deal?

We’ve been around a few years now, since 2012 in fact. That may not seem like a long time but in tech industry terms it’s an age. That’s certainly long enough for us to have seen some different trends come and go and for us to update our business model….we’ve…
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Worldwide content distribution evolution
Blog roundups
July 26, 2017

How content distribution is evolving (and why you should care)

Creating an amazing product is all very well, but if your creation never makes it out of the warehouse, who's going to know (let alone care) about it? We all know the old philosophical riddle about trees falling in the forest. So, if your content falls without a sound, does…
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UGC psychology community
Blog roundups
July 17, 2017

Why is UGC so compelling? The psychology of belonging

From Lindsay Lohan in Mean Girls to Maslow's Hierarchy of Needs, the basic human desire to “fit in” is something that's impossible to ignore. Whether we choose cosplay, dubstep or Parkrun as a hub for our communities, we all want to belong, to be included, to be part of the…
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Blog roundups
July 7, 2017

What on earth is omni-channel content marketing?

There are all sorts of annoying buzzwords and phrases out there in the marketing-o-sphere. From sticky content and actionable analytics, to SoLoMo (that's social, local and mobile to the uninitiated), value propositions, frictionless designs and growth hacking, anyone serious about keeping up with the industry has an entire thesaurus of…
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Blog roundupsTips
May 8, 2017

YouTubers: Why Vloggers Matter to Digital Brands

Sometimes it can seem like the digital marketing sphere proclaims a new medium “king” every other week. For a few years now, however, the digital crown has belonged to “content”. But the times they are a-changing... Today brands are increasingly shifting their content production focus away from longer form articles…
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User taking a photo of a static photograph
Blog roundups
April 7, 2017

Some hard realities about user generated content

User generated content (UGC) is considered to be something of a Holy Grail by many brands keen to engage and grow digitally. Digital marketers and digitally minded brands alike will go to great lengths to prompt users to deliver some of that sweet, sweet positive UGC. From running competitions, to…
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Social media event conference
Blog roundups
March 31, 2017

How to get the most from social media at your event or conference

Whilst early forays into marketing using social media were often a somewhat confused affair, social media as a tool is now starting to slowly mature and ‘stick’. If you have a conference or summit coming up, your event is going to be on social media, whether or not you want…
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Mobile phone on world map
Blog roundups
March 24, 2017

Going “Glocal” with Social: Unleash the Content

What ambitious brand doesn't dream of building a global presence? But what successful brand could deny that local markets are where true brand loyalty lies? After all, home is where the heart is... While ambitions and scopes vary from the home-grown and the regional, to the national and international, social…
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Mobile user visiting a digital news site
Blog roundups
March 13, 2017

10 ridiculous #fakenews stories

Fake news is a searingly hot topic right now. Some label it propaganda, others prefer to simply term the phenomenon “lies”, but whatever your perspective, there's no denying that some of the content coming out of the #fakenews rumour mill is downright laughable. The questionable media trend may be affecting…
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