Blog roundups

In some lines of work, timing is everything. But we're not stand up comics or ballerinas. In our world, it's context which really matters.The invisible ad When marketing content is placed in an “expected” location, it becomes virtually invisible. Think about the billboards you ignore everyday on your walk to…

We’ve been around a few years now, since 2012 in fact. That may not seem like a long time but in tech industry terms it’s an age. That’s certainly long enough for us to have seen some different trends come and go and for us to update our business model….we’ve…

Creating an amazing product is all very well, but if your creation never makes it out of the warehouse, who's going to know (let alone care) about it? We all know the old philosophical riddle about trees falling in the forest. So, if your content falls without a sound, does…

From Lindsay Lohan in Mean Girls to Maslow's Hierarchy of Needs, the basic human desire to “fit in” is something that's impossible to ignore. Whether we choose cosplay, dubstep or Parkrun as a hub for our communities, we all want to belong, to be included, to be part of the…

There are all sorts of annoying buzzwords and phrases out there in the marketing-o-sphere. From sticky content and actionable analytics, to SoLoMo (that's social, local and mobile to the uninitiated), value propositions, frictionless designs and growth hacking, anyone serious about keeping up with the industry has an entire thesaurus of…

User generated content (UGC) is considered to be something of a Holy Grail by many brands keen to engage and grow digitally. Digital marketers and digitally minded brands alike will go to great lengths to prompt users to deliver some of that sweet, sweet positive UGC. From running competitions, to…

Whilst early forays into marketing using social media were often a somewhat confused affair, social media as a tool is now starting to slowly mature and ‘stick’. If you have a conference or summit coming up, your event is going to be on social media, whether or not you want…

What ambitious brand doesn't dream of building a global presence? But what successful brand could deny that local markets are where true brand loyalty lies? After all, home is where the heart is... While ambitions and scopes vary from the home-grown and the regional, to the national and international, social…

Fake news is a searingly hot topic right now. Some label it propaganda, others prefer to simply term the phenomenon “lies”, but whatever your perspective, there's no denying that some of the content coming out of the #fakenews rumour mill is downright laughable. The questionable media trend may be affecting…