All Posts By

Lauren Askew

Lauren Askew
0
Business TipsContent marketingTips
February 7, 2019

The Guide to Personal Care and Beauty Content Marketing in 2019

 3 Big Trends Personal Care & Beauty Brand Marketers Should Know about in 2019 As we begin 2019, personal care brands will be bracing themselves for new trends & attitudes that will affect the way they approach their marketing. There are certain trends marketeers will need to be mindful of.…
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Lauren Askew
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New Instagram Graph API hashtag mentions content
InstagramNews
December 4, 2018

New Instagram Graph API

Welcome to the New Normal for Instagram   On December 11th 2018 Instagram will stop access to the Instagram Platform API. In its place they have given developers access to the new Graph API. Despite various reports that the new API would not support the collection of hashtag content Instagram…
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Lauren Askew
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user generated content examples
Blog roundupsCase Studies
November 26, 2018

The 20 Best User-Generated Content Campaigns of 2018

User-Generated Content Campaigns have been big business for a while now, but 2018 has been the year in which they really started to shine. In fact, according to one 2018 user-generated content report: :idea: 75% of people feel that UGC makes content more authentic :idea: 42% of marketing professionals say…
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Lauren Askew
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Influencer merketing on Instagram
InstagramTips
November 14, 2018

Instagram Influencer Marketing: 10 Reasons Why You Need Influencers on Instagram

Influencer marketing just works. Part of the reason for that is that it taps into the phenomenon of social proof, in which we trust what other people say about brands more than we trust what brands say about themselves. On top of that, influencers spend years building an audience and…
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Lauren Askew
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User Generated Content in Entertainment Industry
Blog roundupsUGC
November 12, 2018

How Entertainment Brands Are Killing it with User-Generated Content

User-generated content is one of the biggest trends in modern marketing, and it’s easy to see why. After all, UGC-based ads get a 4x higher click-through rate and a 50% drop in cost-per-click compared to regular ads. As if that wasn’t enough, more than 86% of businesses are already using…
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Lauren Askew
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Introduction to Authentic Marketing
Blog roundupsDigital Marketing Best PracticeHow To's
November 5, 2018

Authentic Marketing in 2019 – How to Build Trust and Increase Engagement with Your Consumers

Authenticity has long been a focus for consumer marketing, and the reason for that is pretty simple. In today’s connected world, if you lie about your company then you’re sure to get found out eventually, and when you do get found out you risk going viral for all of the…
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Lauren Askew
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Content marketing in B2B
Blog roundupsBusiness Tips
October 29, 2018

B2B Content Marketing: The Ultimate Guide to Content Marketing for Business

If your company doesn’t have a B2B content marketing strategy then it’s well and truly stuck in the dark ages. There used to be a time when creating and deploying a content marketing strategy was enough to give your brand an edge, but those days are over. Now, the marketplace…
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Lauren Askew
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Blog roundups
October 15, 2018

50 Social Media Facts: Take Social Media to the Next Level in 2019

When you’re working in the field of social media marketing, it helps to have a good idea of how different social networks stack up against each other. That’s why we always suggest that marketers spend some time poring over the stats and the metrics and to get a good idea…
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Lauren Askew
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Influencer Marketing
October 7, 2018

Influencer Marketing – 8 Ways to Improve Brand Awareness, Traffic, Sales and Engagement

Influencer marketing is big business, especially in certain industries which have a natural fit with influencer marketing campaigns or which are targeting younger consumers. In fact, 70% of teenagers now trust influencers more than traditional celebrities, while 40% of millennials say that their favourite influencer understands them better than their…
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Lauren Askew
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driving a car
Blog roundupsUGC
September 30, 2018

User-Generated Content in Automotive Marketing

User-generated content (UGC) is the holy grail of marketing across every single industry, purely because of how powerful it is. That’s because it taps into a concept called social proof, which is essentially the idea that we tend to trust what other people say about brands more than we trust…
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