All Posts By

Dane Cobain

consumer generated content
Blog roundupsContent marketingDigital Marketing Best Practice

Why Consumer Generated Content Marketing Pays Off in the Long Run

It’s no secret that consumer generated content and user-generated content are big business in today’s fast-paced world. With so much noise out there, it can be difficult for marketing departments to cut through and to get their message across to the consumer, which is why they’re increasingly turning to consumer-generated…
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Mentions on social media

5 Reasons to Track Instagram Mentions

Concerns around user privacy have sent ripples throughout the marketing sector as it becomes ever clearer that consumers are now in control. The photos they share and the stories they tell now define a brand far more than anything that the brand says about themselves. This is thanks to the…
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Best instagram tools
Blog roundupsInstagram

16 Instagram Marketing Tools to Make Your Next Instagram Campaign Dazzle

When it comes to Instagram, the tools that you use can have a huge effect on your overall performance. The best Instagram marketing tools will help you to optimise your presence on the social network, building up more interaction and increasing your follower count much more quickly than you’d manage…
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Social media for business
Blog roundupsBusiness Tips

The Importance of Social Media For Business

10 Reasons Why You Should Use Social Media In Your Marketing Strategy Now in its teenage years, we can safely say that social media is here to stay. With whole brands building their businesses off the back of their social accounts the power of social media simply can’t be denied.…
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Instagram mentions
Blog roundupsInstagram

Are @Mentions the New Hashtags?

Hashtags have historically been our go-to way to group similar posts together on social networking sites. Twitter initially launched the functionality after it was suggested by a user, and they were quickly copied by other social networking sites which saw the potential for hashtags to make it easier to enable…
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Blog roundups

The Social Proof Phenomenon: Definition, Examples and Marketing Strategy

Social proof is without a doubt one of the most powerful phenomena that you can tap into as a marketer. It builds trust in your brand and its products, boosts sales and conversion rates and can dramatically increase the reach of both your brand and its marketing campaigns. That said,…
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Hashtag tool

The Best Hashtag Tools of 2018 – for research, analysis and hashtag tracking

Hashtags are one of the most powerful tools that we have at our disposal. Picking out the right hashtag tools can make a big difference when it comes to carrying out an effective marketing campaign. After all, hashtags help you to get discovered in the first place, and they also…
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Hashtag tracking
Blog roundups

10 Steps to Hashtag Tracking

Hashtag tracking is one of the most underrated techniques available to us as digital marketers. We’re all familiar with how powerful hashtags can be. Yet we rarely take the time to carry out advanced analysis on how they’re affecting our digital marketing efforts. Used correctly, hashtags can be a powerful…
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10 Tips for Creating the Perfect Social Media Content for Your Brand

If you want to make the most of your social presence then you need to make sure that you’re setting yourself up for success from the very start. One way to do that is to make sure that you create a good social media content and that you’re using the…
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Brand marketing
Blog roundupsearned media

Earned Media: A New Generation of Brand Marketing

Forget owned and paid media. In 2018, more and more marketers find that earned media value trumps owned media value. Better still, that holds true across a variety of industries and for both B2Cs and B2Bs.Let’s take a quick refresher. Owned media covers assets like your website and your email…
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