All Posts By

Alex Roach

Noisy neighbourhood with many digital displays
Blog roundups
September 15, 2017

What is content remarketing and distribution?

In a noisy digital world where only 3% of organic messaging is seen by social media users remarketing and redistributing valuable content is essential. Think of it this way; you've written a world-changing novel. You know it's fantastic. You know it will sell like hot-cakes, but the first time you…
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Finding valuable UGC - music discs
Blog roundups
September 7, 2017

Is all UGC created equal? Not quite.

There’s more and more evidence to suggest that user-generated content (UGC) really is the king in the current content marketing climate, especially given people’s growing awareness of how traditional marketing and advertising works, or rather, doesn’t work. However, just because content is user-generated it doesn’t mean it’s always going to…
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Worldwide content distribution evolution
Blog roundups
July 26, 2017

How content distribution is evolving (and why you should care).

Creating an amazing product is all very well, but if your creation never makes it out of the warehouse, who's going to know (let alone care) about it? We all know the old philosophical riddle about trees falling in the forest. So, if your content falls without a sound, does…
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Tips
June 3, 2016

How to Get Your OutreachEmail Opened

You've done so much hard work already to grow your email marketing list. You'd nurtured your customer base, you've tempted sign ups with amazing gated content, you've given consumers discount codes in return for email addresses – but if a tree falls in the forest with no-one to hear it,…
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News
June 1, 2016

5 of the Most Informative & Inspiring Charity Blogs

With so much bad news in the world today, from global disasters to national budget cuts, sometimes it's good to be reminded that not everything out there is terrible. In fact, there's a lot going on across the globe and country which is truly great - but receives little attention.…
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May 26, 2016

Gmail Productivity Hacks: Using Gmail as your Business Email

By now, we probably all know that Google provides a popular email platform, known as Gmail, but you might not know that your Gmail account can be set up for business use. While most small businesses would probably find it easier to use personal email for work purposes, having messages…
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News
May 12, 2016

Differences in Social Media Use Between the UK and USA

Geography, access to technology, national culture and the popularity of different platforms all have an impact on social media use. For that reason, no two countries will use social media in exactly the same way. For example, people in one country may prefer to engage with social media at different…
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Blog roundups
April 19, 2016

5 of the Best Events Bloggers in 2016

If you’re looking to become a mover and shaker in the events industry, or simply put on an event yourself, there are hundreds of blogs out there you can turn to for top tips, tutorials, industry insight and more besides. In all likelihood, blogs like Event Juice, Event Planning Blueprint…
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News
April 1, 2016

The Masters 2016: The Social Media Buzz

Teeing off in Augusta on 4th April, The Masters is huge news for golf lovers the world over. Broadcasting on Sky Sports with highlights on the BBC, this year's Masters competition stands to be another fantastic week of golf with questions hanging over superstar Rory McIlroy's recent performance and Jordan…
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Bottom part of a footballer's body, the footballer wearing Puma shoes right before he kicks a Puma ball
News
April 1, 2016

England vs. Holland and the Pre-Match Social Media Build-up

Granted, it might not be the biggest game of the year, but we thought we’d take our prying eyes over to the various social media platforms to see how England are gearing up for the forthcoming friendly against the Netherlands. The match, which kicks off at 8pm on 29th March…
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