The direct-to-consumer business model is becoming growing in popularity. More voices are entering the market each year, with sales expected to reach $161.22 billion by 2024, and digital marketing best practice and strategies are becoming increasingly complex.
But what if the answer to commanding audiences’ attention isn’t expensive, large-scale campaigns but more authentic, personalised marketing? User-generated content offers brands looking to gain consumers’ trust an easy win and provides many benefits. By using earned media to bolster your content marketing, which seeks to stimulate interest in a brand’s products and services, you can save costs while driving growth.
Let’s look at four compelling reasons why DTC businesses should use a UGC platform.