It’s no news that in the post social media hype era leading brands are finally starting to question if they have over-invested in specific social media channels. It comes without saying that this is acknowledged partly due to the increasing power of UGC.
In an online world that’s drowning in social media content, almost 70% of users are finding their way back to the website. Instead of bombarding consumers only with their owned content, brands need to combine it with the sheer power of peer reviews and recommendations in order to reap the benefits of a website again in a prominent position. Those are merely some of the findings of a Miappi-commissioned study that explores how social media is changing but it’s still here and more specifically, how brands can adapt in this new landscape.
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The findings are the result of research carried out amongst social media users from the US and the UK. Download the full report here:
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