It’s official: if you build it, they won’t necessarily come. That’s the lesson leading brands are finally starting to learn as social media users increasingly shun content generated by in-house marketing teams.
In an online world that’s drowning in social media content, 83% of users are finding it difficult to relate to their favourite brands online. Instead of bombarding consumers with content, brands need to uncover what prompts users to share branded content and harness the power of user generated content to thrive online. Those are the findings of a Miappi-commissioned study that explores how social media and more specifically, UGC, impacts the brand-consumer relationship.
To download the full report, simply complete the form on the right.
Download our free report.
The findings are the result of research carried out amongst social media users from the US and the UK. Download the full report here:
[contact-form-7 id=”4171″]
