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REPORT

 EARNED MEDIA IN TRAVEL & TOURISM

 


 User-generated content is big business. Travel and tourism brands have had their eyes on it since social media and content marketing first exploded onto the scene and opened their eyes to the power of authenticity. 

THE ROLE OF EARNED MEDIA

IN TRAVEL.

73%

50%

43%

Lift in engagement for social campaigns that incorporate UGC

Increase in email click-throughs when UGC was present

Reduction in cost-per-click when UGC is in included in advertising

UNDERSTANDING UGC IN TRAVEL & TOURISM

Building on our 2017 UGC report our UGC in travel and tourism report is one of a series of industry specific reports we'll be publishing throughout 2018. 

THE WISDOM OF CROWDS

We have compiled a study based on some of the most established brands from within the travel and tourism industry, looking at how user-generated content is being used effectively. 

REAL WORLD APPLICATIONS

We've packaged up the results in this report to paint a clear, up-to-date picture of how earned media is being used in the travel industry.

We've also shared some real-world use cases to inspire you to use earned media in your own marketing campaigns.

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Making the Valuable, Visible

Miappi helps brands collect, curate and distribute user-generated content to increase engagement and sales across digital marketing channels.

Discover

Use Miappi to discover and harness the best user-generated comments, photos and videos from Instagram, Facebook, Twitter, YouTube, Pinterest and many more social networks. 

Curate

Find great content from influencers to boost audience engagement. Moderate the content by eye or apply powerful AI tools to speed-up moderation.

Display

Embed your social wall on any website, on digital screens, at live events, in kiosks, into email campaigns and paid social.

Measure

Use Advanced Analytics to measure success. Look at dwell time, identify influencers, see where in the world users are engaging and which posts are being viewed most.

THE ROLE OF EARNED MEDIA IN TRAVEL.

Download the Miappi report.

88%

Of travelers thought that UGC was important for deciding where to stay

7.61 T

Tourism contributes $7.61 trillion to the global economy

80%

Of travelers agree that reading UGC increases confidence in making travel decisions

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