Teams and Live Sporting Events
Create Social Walls to Amplify the Reach of Your #Hashtag and Social Media Campaigns.
Within social media, it is not unusual for sport teams and events to have the problem of being represented across a huge number of touchpoints due to involvement from sponsors, fans and the team or event itself. Miappi lets you gather all of these conversations into one place, and helps to refine companies social conversations and engagements.
Using Miappi, collect and curate compelling social content to be displayed on any number of screens or digital touch points. By doing so acts as a great way to incentivise social engagement with fans, as well as ensuring that your most valuable content is seen by your desired audience.
Crystal Palace FC Case Study
London based Premier League soccer team, Crystal Palace FC, approached Miappi to amplify their social media content on their fansite. Not only was Miappi used to help further drive social engagement, it also proved to be an important tool in Controlling its brand and your reputation.
Using Miappi’s advanced features for curating and filtering content, they were able to identify and promote only the most valuable and relevant pieces of content from their related social media. Using our range of AI and human moderation features, Crystal Palace were able to create a pitch perfect social wall, with a healthy mix fan, sponsor and owned social media content.
Miappi has some key features that will help your business get the most out of a social media wall.
Connect your feeds
Add your owned social media feeds from Facebook, Twitter, YouTube, Instagram, Pinterest, Tumblr, Vine, Spotify and more. Have a request for a specific network? Ask us and we’ll try to add it for you.
Curate and moderate
Use the powerful Miappi dashboard features to design your social wall. Curate and moderate the content from your owned feeds and #hashtag campaigns. Display the very best content to your audience.
Call to Action
Add a call to action (CTA) button to any social media post or add an entire promotional Link Tile to your social wall. Use them to drive traffic to other important pages on your website or to any other URL.
Add location data to ensure you are collecting content for a specific geographical area…the venue for your event for example, or a restaurant or hotel location.