Social Media Walls for Charities and NGOs
Create a social media wall and take back control of your content. Add your own feeds, add your supporter’s voices via #hashtag conversations, then publish your social wall to any marketing channel.
Due to the rise of algorithmic feeds within social media, it’s becoming increasingly difficult to get meaningful social content seen, with some estimates saying only 2% of people see your posts. A Miappi social wall is our solution to this growing problem and is designed to make your most valuable social content visible.
Using our platform, collect and curate social content from a range of different social media networks including Facebook, Twitter, Instagram, YouTube, Pinterest, and many others. After identifying your most valuable content and building your social wall, ensure it’s seen by your supporters and wider audience by displaying it on any number of digital marketing touchpoints.
Cancer Research UK case study
On February 4th 2016, Miappi helped Cancer Research UK bring the voice of the people to screens across the United Kingdom. Using the hashtag #adaytounite, Miappi enabled CRUK to collect the messages of thousands of people across the UK and the world. #adaytounite gave people a way to express their emotions and their support for the fight against cancer, a fight that Miappi is all too proud to support.
Miappi has some key features that will help your business get the most out of a social media wall.
Add #hashtag campaigns
Add user generated content via Twitter, Instagram, YouTube and Vine #hashtags to add valuable peer reviews at the point of purchase.
Connect your feeds
Add feeds from Facebook, Twitter, YouTube, Instagram and Pinterest to enhance your digital signage with evergreen social content.
Curate and moderate
Use the powerful Miappi dashboard features to design your social wall. Curate and moderate the content from your owned feeds and #hashtag campaigns. Display only what matters to your audience.
Display content everywhere
Showcase your social wall at live events, on corporate comms screens or on screens in retail or hospitality sites.
Augment your social content by including adverts and/or videos to play at set intervals.
Add location data to ensure you are collecting content for a specific geographical area…the venue for your event for example, or a restaurant or hotel location.