Amplifying Social
Content on DOOH

Create beautiful, animating social walls
to display on Digital Screens.

300
Increase in dwell time when social media is part of the web page
100
Content visibility when using a social media wall with no ranking algorithms
2.5
Increased content discovery when showing 4 social media feeds side by side
7
Increased sales when UGC present at point of purchase on a website

Bringing Social Media to Digital Out of Home

Social media presents a fantastic opportunity for digital out of home screens (DOOH). Using Miappi you can use DOOH screens to display the very best owned social content or invite public participation via user generated #hashtag conversations.
Brands can add their preferred content streams from Facebook, Twitter, Instagram, YouTube, Pinterest and more. Our dashboard lets you design, curate and moderate the content until it’s pitch perfect for your audience.  Miappi will then presents that content as a beautiful, animating social wall that can be displayed portrait or landscape and at any resolution.

Cancer Research UK case study

On February 4th 2016, Miappi helped Cancer Research UK bring the voice of the people to digital out of home screens across the United Kingdom.  Using the hashtag #adaytounite, Miappi enabled CRUK to collect the messages of thousands of people across the UK and the world. #adaytounite gave people a way to express their emotions and their support for the fight against cancer, a fight that Miappi is all too proud to support.

Powerful Features

Miappi has some key features that will help your business get the most out of a social media wall.

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Add #hashtag campaigns

Add user generated content via Twitter, Instagram, YouTube and Vine #hashtags to add valuable peer reviews at the point of purchase.

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Connect your feeds

Add your owned feeds from Facebook, Twitter, YouTube, Instagram and Pinterest to enhance your DOOH campaign with evergreen social content.

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Curate and moderate

Use the powerful Miappi dashboard features to design your social wall. Curate and moderate the content from your owned feeds and #hashtag campaigns. Display only what matters to your audience.

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Display content everywhere

Showcase your social campaign on any DOOH screen, portrait or landscape and at any resolution. Miappi’s responsive design will ensure the content looks great anywhere.

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Advertorial content

Augment your social content by including adverts and/or videos to play at set intervals.

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Geo-fenced content

Add location data to ensure you are collecting content for a specific geographical area…the venue for your event for example, or a restaurant or hotel location.

PUMA

SONY MUSIC

British Airways

British Airways

BRITISH AIRWAYS