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Why is Social Media Important for Business?

Social media for business

Social media has rapidly become big business, even though the technology is still young in terms of what we’re normally used to. Social media and business management go hand-in-hand because it allows you to receive information and to act upon it in real-time.

The good news is that if you’re looking to learn how to market your business on social media, we’ve got you covered. We’ve put in the work on your behalf to identify just ten of the main reasons why using social media for your business is a good idea. Let’s get started.

10 Reasons Why You Should Use Social Media

If you are still thinking if you really need the social media in this digital world. Here we present 10 most important factors that will have positive impact on your Business.

  1. Sales

If you’re wondering why your business needs social media, the most obvious answer is that it can lead to direct sales. If your company isn’t making sales then ultimately it isn’t making money, either. That said, don’t make the mistake of measuring your social media efforts only by the number of sales you make, because it can take time for it to deliver a return on investment (ROI). Be willing to be patient.


  1. Research

One of the big benefits of using social media for business is the fact that it can be used to carry out market research. People are already out there on social networking sites talking about either your company itself or the industry it’s in. You just need to look at the right hashtags and see what people are saying. You’ll find that people are literally crying out for products and making plenty of suggestions that your company can take and run with to bring in new customers or to deliver more value to existing ones.

  1. Bring your business cards to life

Business cards are boring, right? Well, not necessarily. Using social media icons for business cards can point potential customers and contacts to corporate or employee social networking profiles. This helps to bring them to life and to remind people that there’s a real person behind the business card. It also makes your business cards work harder by growing your overall corporate social networking presence.

  1. Customer service

It’s easy to see that social media is changing business communication. Part of the reason for that is that it allows consumers and customers to talk to each other directly, and part of it is that it also makes brands much approachable. That’s why so many companies are turning to social media sites to offer customer service. They can answer questions in real time and even identify problems that can be fixed for the future.

  1. Measurability

Social media marketing is a form of digital marketing, and digital marketing is so popular and so powerful because it’s inherently measurable. Social media business statistics can be monitored over time so that you know exactly when your campaigns are working and when they’re not. This measurability makes it much easier to allocate funds and to decide where to prioritise your efforts.

  1. Availability of tools

One of the biggest advantages of using social networking sites is the fact that so many tools are available. The best social media tools for small business owners tap directly into the APIs of the social networks in question. For example, here at Miappi, we use APIs from social networking sites to identify user-generated content and to create branded galleries to show it off.

  1. Protecting your IP

If you’re still looking for reasons why your business needs social media, there’s also the fact that even if your company doesn’t have its own official presence on social networking sites, that doesn’t stop someone else from pretending to be you. As your company’s notoriety grows, you run the risk of imposters trying to take advantage of your good name. It’s much better to pre-emptively create a social presence of your own so that they know which account is official.

  1. Encourages growth

One of the best ways how to use social media to expand your business is to use it to trial new products and services which can help your company to grow. That’s why many companies tweet out ideas before they create them or work with social media influencers to raise the profile of new products. It helps you to cut through the clutter.

  1. Sets you apart

Using social networking sites to make your company’s voice heard sets you apart from competitors who don’t have as much to say. This effectively makes it easier for consumers to tell who’s passionate about what they do and who’s just doing it for the money. If you’re just doing it for the money then you might be in trouble, but if you’re doing what you do for the love of it then social media sites will help that to shine.

  1. Adds legitimacy

We’re now at a point in society at which people expect you to be on social networks, and where it’s unusual for a company not to be active on at least the main sites. We’re now at a point at which if a company isn’t active on social networks, it’s unlikely that people will want to do business with them. If you’re not present then you’re not visible. It’s as simple as that.

Why Your Business Needs Social Media?

Ultimately, the benefits of social media for business heavily outweigh any negatives to it, including the miniscule risk that something will be taken out of context or that you’ll go viral for making some sort of mistake. In fact, one of the biggest risks of social media marketing is failing to take advantage of it altogether.

Your competitors are already using social media sites for business and so if you’re failing to take advantage of them then you’re at risk of falling behind. That’s because there are multiple benefits to using social networks, from branding and sales to business intelligence and social media engagement.

Looking for new ways to make the most out of your social media presence? Look no further than Miappi. Our software makes it easier than ever before for you to find and display user-generated content on websites, point of sale devices and more. Get in touch with us to find out more!

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Contact us: Why not get in touch to discuss how Miappi could help you increase the reach of your social media? Miappi Ltd. Level 5 22 Upper Ground London SE1 9PD Tel. +44 (0) 203 6374360