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2019 report


LEVERAGING UGC IN PERSONAL CARE MARKETING

HOW PERSONAL CARE BRANDS
HARNESS UGC.

HARNESSING UGC

Following on from the success of our report series looking at the best UGC campaigns in FMCG,  Fashion & Travel industries, Miappi now provides you with an in depth overview of how UGC is being leveraged in the Personal Care industry.

THE WISDOM OF CROWDS

The Review shares hints and tips on best practice when using UGC in marketing plus five great case studies - examples of how other brands have got it right.

REAL WORLD APPLICATIONS

We've packaged up the results in this 2019 Report to paint a clear, up-to-date picture of how earned media is being used in the Personal Care industry.

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Download our 2019 report. 

85%

Of consumers find visual UGC more influential than brand photos or videos

...

...

Brands also get 101% more revenue per customer when shoppers are exposed to UGC during their buying journey.

161%

Consumers exposed to UGC are converting 161% more than those who are not.


  1. INDUSTRY CHALLENGES
  2. THE UGC OPPORTUNITY
  3. FRANK BODY CASE STUDY
  4. BADASS BEARDCARE CASE STUDY
  5. GLOSSIER CASE STUDY
  6. SEPHORA CASE STUDY
  7. L'OREAL CASE STUDY
  8. CONCLUSION

What's in this review?


HOW PERSONAL CARE BRANDS HARNESS UGC.

101%

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