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REPORT

 EARNED MEDIA IN FASHION & RETAIL

 


 User-generated content is big business. Fashion brands have had their eyes on it since social media and content marketing first exploded onto the scene and opened their eyes to the power of authenticity. 

THE ROLE OF UGC IN FASHION 

73%

50%

43%

Lift in engagement for social campaigns that incorporate UGC

Increase in email click-throughs when UGC was present

Reduction in cost-per-click when UGC is in included in advertising

UNDERSTANDING UGC IN FASHION

Building on our 2017 UGC report our UGC in Fashion report is the first of a series of industry specific reports we'll be publishing in 2018. 

THE WISDOM OF CROWDS

We have compiled a study based on some of the most established brands from within the fashion industry, looking at how user-generated content is being used effectively in fashion-marketing. 

REAL WORLD APPLICATIONS

We've packaged up the results in this report to paint a clear, up-to-date range picture of user generated content in fashion. We've also shared some real-world applications for this data to help fashion brands enhance and improve digital marketing campaigns and conversion pathways. 

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Making the Valuable, Visible

Miappi helps brands collect, curate and distribute user-generated content to increase engagement and sales across digital marketing channels.

Discover

Use Miappi to discover and harness the best user-generated comments, photos and videos from Instagram, Facebook, Twitter, YouTube, Pinterest and many more social networks. 

Curate

Find great content from influencers to boost audience engagement. Moderate the content by eye or apply powerful AI tools to speed-up moderation.

Display

Embed your social wall on any website, on digital screens, at live events, in kiosks, into email campaigns and paid social.

Measure

Use Advanced Analytics to measure success. Look at dwell time, identify influencers, see where in the world users are engaging and which posts are being viewed most.

MAKING THE VALUABLE, VISIBLE.

Download our latest report.

13 M

Page views as a result of Burberry's "The Art of The Trench" UGC led campaign

75%

Increase in sales following Topshop's UGC implimentation 

75 K

User entries in Marc Jacob's #CastMeMarc UGC campaign

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