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REPORT

 EARNED MEDIA USE IN THE CONSUMER GOODS INDUSTRY - THE GOOD, THE BAD AND THE UGLY!

UGC IS TRENDING FOR FMCG BRANDS!

HARNESSING UGC FOR FMCG

Building on the success of our 2017 UGC report our UGC consumer goods industry Review is one of a series of industry specific reports we'll be publishing in 2018. 

THE WISDOM OF CROWDS

The Review  shares hints and tips on best practice when using UGC in marketing plus five great case studies - examples of how other brands have got it right

REAL WORLD APPLICATIONS

We've packaged up the results in this Q1 2018 Review to paint a clear, up-to-date picture of how earned media is being used in the global consumer goods industry.

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Download our Review to find out how and why.

88%

Of travelers thought that UGC was important for deciding where to stay

7.61 T

Tourism contributes $7.61 trillion to the global economy

80%

Of travelers agree that reading UGC increases confidence in making travel decisions

  1. OVERVIEW OF UGC IN 2018
  2. THE CHALLENGES OF USING UGC
  3. L'OREAL CASE STUDY
  4. CHEETOS CASE STUDY
  5. PURINA CASE STUDY
  6. DOVE CASE STUDY
  7. OREO CASE STUDY
  8. CONCLUSION

What's in this report?


UGC IS TRENDING FOR CPG BRANDS!