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REPORT
EARNED MEDIA USE IN THE CONSUMER GOODS INDUSTRY - THE GOOD, THE BAD AND THE UGLY!
HARNESSING UGC FOR FMCG
Building on the success of our 2017 UGC report our UGC consumer goods industry Review is one of a series of industry specific reports we'll be publishing in 2018.
THE WISDOM OF CROWDS
The Review shares hints and tips on best practice when using UGC in marketing plus five great case studies - examples of how other brands have got it right
REAL WORLD APPLICATIONS
We've packaged up the results in this Q1 2018 Review to paint a clear, up-to-date picture of how earned media is being used in the global consumer goods industry.
Download our Review to find out how and why.
88%
Of travelers thought that UGC was important for deciding where to stay
7.61 T
Tourism contributes $7.61 trillion to the global economy
80%
Of travelers agree that reading UGC increases confidence in making travel decisions
What's in this report?