On June 6/7 this year, BA chose Miappi to power the event screens for their Explore and Discover event. Over the course of the weekend 20,000 guests descended on two huge aircraft hangars at Heathrow Airport West of London. Guests were encouraged to share their experiences of the event using the hashtag #discoverBA.
The result was fantastic, with user generated Tweets and Instagram posts flooding onto the screens around the venue. Such enthusiastic engagement by the guests is a real testament to what a great event this is.
After the event Miappi built British Airways’ social wall to be embedded in one of BA’s micro-sites.