We’re very excited to announce that Miappi has partnered with BrightSign to make highly valuable social media content available for display on digital signage.
BrightSign is the global market leader in digital signage media players with established presence in every vertical market. Its state-of-the-art technology and easy-to-use features deliver its global clients superior signage capabilities and exceptional 4K and Full HD video quality with a solid-state platform they can depend on.
So how does the number one digital signage hardware provider fit with Miappi? It comes down to the combined power of digital signage and social media in today’s volatile digital marketing environment.
Digital signage is undoubtedly a ubiquitous part of our daily lives. The numbers don’t lie:
- 63% of us see digital signage every day
- Of those who saw a digital billboard, 55% could recall the specific message
It should come as no surprise then that displaying content on digital signage is a fantastic way to increase brand awareness.
So where does Miappi add value I hear you ask? The answer is that we boost audience engagement with digital signage by harnessing the awesome power of ‘social proof’.
User-generated (earned) social media content is the King of the hill when it comes to trust; brands have reported that they see a 25% increase in conversions when user-generated photos are used instead of professionally made product shots. Moreover, when it comes to engagement UGC continues to deliver: According to Salesforce, UGC-oriented social campaigns record a 50% rise in brand engagement.
With all of that in mind, it is no surprise that digital signage screens containing curated social media posts are popping up everywhere. We know that digital signage increases sales and that consumers trust each other the most, so combining these two marketing heavyweights substantially increases engagement and conversions.
The power of the social proof provided by authentic customer stories is undisputed, the challenge now is how to collect that user-generated content, quickly curate it and then distribute and display those digital assets to where it provides the greatest ROI.
Using Miappi’s integrated solution with BrightSign a brand is able to collate UGC from various sources, utilise sophisticated AI tools to moderate this content at scale and distribute it using BrightSign’s state-of-the-art digital signage solutions. Now, BrightSign’s clients can take advantage of the powerful Miappi platform in order to display their most valuable content via a series of animating, customizable templates that work beautifully with BrightSign’s XD3/XT3 players.
Find out more about the MIAPPI+BrightSign solution and REQUEST A DEMO today.